DeckRight Case Study
Leveraged dual-audience targeting across business professionals and educational institutions to drive collaborative workspace adoption with AI-powered presentation tools.
Campaign Overview
DeckRight, an AI-powered collaborative presentation platform, sought to build a substantial user base across both professional and educational markets. With a $480K campaign budget over 90 days, the campaign targeted business teams and student groups seeking efficient presentation collaboration tools.
Strategy
The dual-market acquisition approach included:
- Audience Targeting: Targeted AI tool users and SaaS subscribers interested in AI for business, AI for Creators, and generative Ai, to reach users experienced with professional software platforms and subscription models.
- Retargeting Strategy: Sequential messaging guided prospects from workflow pain points through feature demonstrations to trial conversion completion.
- Ad Creative Strategy: Highlighted their advanced features highlighting complex automation and enterprise integrations to stand out from competitors. The ad showcased real-time team presentation building, AI design assistance, and smooth integration with tools like Slack, Teams, and Google Workspace.
- Campaign Optimization: A/B tested messaging across user experience levels to maximize trial quality while emphasizing power user benefits.
Results
- Workspaces Created: 300,000+ professional and student workspaces
- Team Sign-ups: 84,500 multi-user team accounts
- Average Team Size: 3.6 members per workspace
- Cost Efficiency: 40% lower CPA than industry benchmarks
- Impressions: 35.4 million across business and education platforms
- Activation Rate: 73% workspace-to-first-presentation completion
Execution
- Dual-Market Strategy: Simultaneously targeting business teams and student groups maximized addressable market while maintaining relevant messaging for each segment
- Collaboration Focus: Emphasizing team-based presentation building and real-time collaboration features appealed to users seeking efficient group work solutions
- Educational Partnerships: Strategic campaigns targeting university departments and student organizations created viral adoption within academic institutions
Insights & Learnings
DeckRight's workspace acquisition campaign demonstrates the power of dual-audience targeting across professional and educational segments. By emphasizing collaborative presentation building and AI-powered design assistance, DeckRight achieved significant scale while maintaining cost efficiency—proving that productivity tools can successfully bridge business and academic markets through strategic audience segmentation.
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