DeckRight Case Study
Leveraged dual-audience targeting across business professionals and educational institutions to drive collaborative workspace adoption with AI-powered presentation tools.
Campaign Overview
DeckRight, an AI-powered collaborative presentation platform, sought to build a substantial user base across both professional and educational markets. With a $480K campaign budget over 90 days, the campaign targeted business teams and student groups seeking efficient presentation collaboration tools.
Strategy
The dual-market acquisition approach included:
- Audience Targeting: Targeted AI tool users and SaaS subscribers interested in AI for business, AI for Creators, and generative Ai, to reach users experienced with professional software platforms and subscription models.
- Retargeting Strategy: Sequential messaging guided prospects from workflow pain points through feature demonstrations to trial conversion completion.
- Ad Creative Strategy: Highlighted their advanced features highlighting complex automation and enterprise integrations to stand out from competitors. The ad showcased real-time team presentation building, AI design assistance, and smooth integration with tools like Slack, Teams, and Google Workspace.
- Campaign Optimization: A/B tested messaging across user experience levels to maximize trial quality while emphasizing power user benefits.
Results
- Workspaces Created: 300,000+ professional and student workspaces
- Team Sign-ups: 84,500 multi-user team accounts
- Average Team Size: 3.6 members per workspace
- Cost Efficiency: 40% lower CPA than industry benchmarks
- Impressions: 35.4 million across business and education platforms
- Activation Rate: 73% workspace-to-first-presentation completion
Why It Worked
- Dual-Market Strategy: Simultaneously targeting business teams and student groups maximized addressable market while maintaining relevant messaging for each segment
- Collaboration Focus: Emphasizing team-based presentation building and real-time collaboration features appealed to users seeking efficient group work solutions
- Educational Partnerships: Strategic campaigns targeting university departments and student organizations created viral adoption within academic institutions
Conclusion
DeckRight's workspace acquisition campaign demonstrates the power of dual-audience targeting across professional and educational segments. By emphasizing collaborative presentation building and AI-powered design assistance, DeckRight achieved significant scale while maintaining cost efficiency—proving that productivity tools can successfully bridge business and academic markets through strategic audience segmentation.
Success Stories
What success looks like
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