Skillful

Skillful AI Case Study

1,498

Total Conversions

$20.03

Cost Per Acquisition

7,100,000

Total Impressions

2.62%

Conversion Rate

Company

Skillful

Industry

Duration

30 days

Budget

Objective

Effectively utilized custom audiences and hyper-targeted Web3 campaigns to achieve significant growth in unique token holders.

Campaign Overview

Skillful is a personalized AI ecosystem designed to transform simple chatbots into intelligent virtual assistants. The campaign aimed to increase the number of unique token holders for Skillful AI's $SKAI token, which is crucial for enhancing the token's perceived value and market cap. With an ad spend of $30,000 over a defined timeframe, Skillful sought to engage high-value crypto traders and build a robust community around their platform.

Strategy

Audience Targeting: Strategically targeted Token Hodlers and AI Tool Users and AI Enthusiasts, while prioritizing High Net Worth Individuals who represent the premium investor segment most likely to drive meaningful token adoption and market cap growth.
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Competitive Intelligence Strategy: Leveraged interest graph data to reach users actively engaged with direct competitors like ChatGPT, Google Assistant, and Amazon Alexa, positioning Skillful as the superior blockchain-native alternative.
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Platform Ecosystem Expansion: Developed custom audience segments based on interactions with related AI services like Heights AI, creating a comprehensive funnel from AI curiosity to token investment.

Results

Total Conversions: 1,498
Impressions: 7.1 million
Clicks: 57,099

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Inactive-State

Active State

Execution

The use of custom audiences allowed for precise targeting, enhancing engagement rates.
Competitors targeting provided insights into user preferences and behaviors, leading to more effective ad placements.
On-chain targeting ensured that ads reached users actively engaged in relevant transactions, maximizing conversion potential.

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Insights & Learnings

The successful campaign by Skillful AI, utilizing Blockchain-Ads, demonstrates the effectiveness of targeted advertising in driving user engagement and increasing token holders. Skillful AI significantly enhanced its market presence and established a strong community around its innovative platform.