熟练
CASE STUDY
曝光量：710万次 | 点击量：57,099次 | 新增独立代币持有者：1,498人 | 转化率：2.62％ | 广告支出：1万美元。
1,498
新的独特代币持有者
2.62%
转化率
57,099
点击次数
30,000 美元
广告支出
Company
熟练
Campaign Type
代币持有者收购
Industry
AI
Case Timeline
30 天
Strategy
有效利用自定义受众群体和超定向的 Web3 活动，实现了独特代币持有者的显著增长。
Skillful 是一个个性化的人工智能生态系统，旨在将简单的聊天机器人转变为智能虚拟助手。它们使用户能够通过先进的工作流程、内存驱动的个性化设置、安全的数据隐私、获利机会和完全控制来构建更智能的人工智能代理。为了提高其市场占有率并增加代币持有者，Skillful利用区块链广告取得了显著的活动成果。
活动概述
该活动旨在增加Skillful AI的$SKAI代币的唯一代币持有者的数量，这对于提高代币的感知价值和市值至关重要。在规定的时间范围内，Skillful的广告支出为30,000美元，试图吸引高价值的加密交易者，并围绕他们的平台建立一个强大的社区。
战略
- 自定义受众： 根据用户与Skillful平台和Heights AI等相关服务的互动，开发了量身定制的受众细分。
- 竞争对手的目标： 根据兴趣图创建了自定义的个人资料受众。曾与 ChatGPT、谷歌助手和亚马逊 Alexa 等直接和间接竞争对手进行过互动的人
- 链上定位： 重点关注持有以太坊（ETH）和人工智能相关代币的用户，同时分析他们在类似项目中的交易活动。
Results
- 新的独特代币持有者： 1,498
- 印象： 710 万
- 点击次数： 57,099
Why It Worked
- 使用自定义受众可以进行精确定位，从而提高参与率。
- 竞争对手的定位提供了对用户偏好和行为的见解，从而提高了广告投放的效率。
- 链上定位确保了广告吸引了积极参与相关交易的用户，从而最大限度地提高了转化潜力。
Conclusion
Skillful AI利用区块链广告成功开展的活动证明了定向广告在提高用户参与度和增加代币持有者方面的有效性。Skillful AI显著增强了其市场占有率，并围绕其创新平台建立了强大的社区。
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