Skillful
CASE STUDY
展示量：710万次 | 点击量：57,099次 | 新增唯一代币持有者：1,498人 | 转化率：2.62% | 广告支出：30,000美元
1,498
新的唯一代币持有者
$20.03
转化率
57,099
点击量
30,000美元
广告支出
Company
Skillful
Campaign Type
代币持有者获取
Industry
AI
Case Timeline
30天
Strategy
有效利用定制受众和超精准Web3活动，实现了唯一代币持有者的显著增长。
Skillful是一个个性化AI生态系统，旨在将简单的聊天机器人转化为智能的虚拟助手。该公司使用户能够通过高级工作流、基于记忆的个性化、安全的数据隐私、变现机会和完全控制来构建更智能的AI代理。为了提高其市场存在感并增加代币持有者，Skillful使用Blockchain-Ads取得了显著的活动成果。
活动概述
该活动旨在增加Skillful AI的$SKAI代币的唯一代币持有者数量，这对于提高代币的感知价值和市值至关重要。在限定时间内以30,000美元的广告支出，Skillful寻求吸引高价值加密货币交易者，并在其平台周围建立强大的社区。
策略
- 定制受众：根据用户与Skillful平台及相关服务（如Heights AI）的互动，开发定制的受众细分。
- 竞争对手定向：基于兴趣图谱创建定制的配置文件受众。针对与ChatGPT、Google Assistant和Amazon Alexa等直接和间接竞争对手互动过的用户。
- 链上定向：专注于持有以太币（ETH）和AI相关代币的用户，同时分析他们与类似项目的交易活动。
Results
- 新的唯一代币持有者： 1,498
- 展示量： 710万
- 点击量： 57,099
Why It Worked
- 使用定制受众实现了精准定向，提高了参与率。
- 竞争对手定向提供了对用户偏好和行为的洞察，从而实现更有效的广告投放。
- 链上定向确保广告能够到达积极参与相关交易的用户，最大化转化潜力。
Conclusion
Skillful AI使用Blockchain-Ads的成功活动证明了定向广告在推动用户参与和增加代币持有者方面的有效性。Skillful AI显著提高了其市场存在感，并在其创新平台周围建立了强大的社区。
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