DeckRight
CASE STUDY
DeckRight 案例研究
300,000+
已创建工作空间
84,500
团队账号
40%
成本效率
73%
激活率
Company
DeckRight
Campaign Type
用户获取
Industry
软件和人工智能
Case Timeline
90 天
Strategy
利用商业专业人士和教育机构的双重受众定位，通过人工智能驱动的演示工具推动协作工作空间的采用。
活动概述
DeckRight是一个由人工智能驱动的协作演示平台，旨在在专业和教育市场建立庞大的用户群。该活动在90天内有48万美元的活动预算，目标是寻求高效演示协作工具的业务团队和学生团体。
战略
双市场收购方法包括：
- 受众定位： 定向对商业人工智能、创作者人工智能和生成人工智能感兴趣的人工智能工具用户和SaaS订阅者，以吸引对专业软件平台和订阅模式有经验的用户。
- 重定向策略：顺序消息通过功能演示引导潜在客户从工作流程痛点到完成试用转换。
- 广告创意策略：重点介绍了他们的高级功能，重点介绍了复杂的自动化和企业集成，以从竞争对手中脱颖而出。该广告展示了实时团队演示构建、人工智能设计辅助以及与Slack、Teams和Google Workspace等工具的顺利集成。
- 广告优化：对跨用户体验级别的消息进行了A/B测试，以最大限度地提高试用质量，同时强调超级用户的优势。
Results
- 创建的工作空间： 300,000 多个专业和学生工作空间
- 团队报名： 84,500 个多用户团队账户
- 平均团队规模： 每个工作区 3.6 个成员
- 成本效率： CPA 比行业基准低 40%
- 印象： 商业和教育平台上有3540万人
- 激活率： 73% 从工作空间到首次演示的完成率
Why It Worked
- 双市场策略： 同时以业务团队和学生群体为目标，最大限度地利用潜在市场，同时保持每个细分市场的相关信息
- 协作重点： 强调基于团队的演示构建和实时协作功能吸引了寻求高效小组工作解决方案的用户
- 教育伙伴关系： 针对大学系和学生组织的战略活动在学术机构中引起了广泛采用
Conclusion
DeckRight的办公空间收购活动展示了跨专业和教育领域双受众定位的力量。通过强调协作演示构建和人工智能驱动的设计协助，DeckRight 在保持成本效率的同时取得了显著的规模——证明生产力工具可以通过战略受众细分成功地架起商业和学术市场的桥梁。
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