Nexus AI
CASE STUDY
Nexus AI 案例研究
750,000
新用户
60,000
专业订阅者
8%
转化率
12 倍
广告支出回报
Company
Nexus AI
Campaign Type
用户获取
Industry
软件和人工智能
Case Timeline
180 天
Strategy
利用 AI 发烧友受众和教育内容营销，推动精通技术的专业人士采用免费增值服务，实现高水平的优质转化率。
活动概述
面向专业人士的高级自动化平台Nexus AI旨在建立庞大的用户群，同时将免费用户转换为高级订阅。该活动在六个月内有89万美元的活动预算，目标受众是多个行业对人工智能充满好奇的专业人士和自动化爱好者。
战略
全面的用户获取策略包括：
- 受众定位：利用行为定位中的 AI 技术用户和 AI 爱好者来吸引积极探索自动化解决方案的专业人士。应用商业人工智能和基于兴趣的定向生成人工智能来捕获研究生产力和工作流程优化工具的用户。
- 教育内容策略：开发了全面的自动化教程和人工智能工作流程指南，以建立平台权限，同时减少入职阻力。
- 连续重定向活动：实施了从认知到试用再到高级转化的渐进式消息，最大限度地提高免费用户参与率。
- 功能门控优化：战略使用限制和高级功能展示鼓励通过价值演示方法进行自然升级。
Results
- 总注册人数： 750,000 名新用户注册
- 总转化次数： 60,000 名高级订户
- 印象： 4,820 万份来自科技和人工智能出版物
- 点击率： 在以人工智能为重点的活动中，4.2%
Why It Worked
- 人工智能原生定位： 吸引已经使用人工智能内容和工具的用户确保了产品市场的高度契合度，并将入职摩擦减少了52％
- 教育漏斗： 以人工智能自动化教程和用例为先建立了信任，同时在订阅要求之前展示了平台价值
- 战略功能门控： 通过基于价值的定位，向接近使用限制的活跃免费用户发送渐进式升级消息实现了惊人的 8% 转化率。
Conclusion
Nexus AI的用户获取活动展示了通过教育内容和免费增值转化策略瞄准人工智能原生受众的力量。通过吸引积极探索人工智能工具的用户并强调实际的自动化优势，Nexus AI在保持强劲的免费到付费转化率的同时实现了大规模的规模——这证明专业的人工智能平台可以通过精确的受众定位来提高销量和收入。
Success Stories
What success looks like
+8,000
Users
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more11,000+
Token Holders
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more3x
ROI
.webp)
Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more5.4x
ROAS
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more+23%
ARPU
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
.svg)
280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more280%
ROI since 2019
.webp)
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more280%
ROI since 2019
.webp)
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more280%
ROI since 2019
.webp)
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more280%
ROI since 2019
.webp)
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more