FlowState
CASE STUDY
FlowState 案例研究
50,000
超级用户
34%
试用转化率
90 美元
每次试用费用
9.5 倍
广告支出回报
Company
FlowState
Campaign Type
用户获取
Industry
软件和人工智能
Case Timeline
75 天
Strategy
以经验丰富的自动化专业人员和高级用户为目标，通过复杂的受众细分推动高价值的试用转化。
活动概述
FlowState是面向高级用户的高级自动化平台，旨在吸引经验丰富的专业人士，他们寻求除基本工具之外的复杂工作流程自动化。该活动在75天内有450万美元的活动预算，目标是自动化专家和需要复杂工作流程功能的企业用户。
战略
超级用户获取策略的重点是：
- 受众定位：针对对商业人工智能和生成人工智能感兴趣的人工智能工具用户和SaaS订阅者，以吸引对专业软件平台和订阅模式有经验的用户。
- 重定向策略：顺序消息通过功能演示引导潜在客户从工作流程痛点到完成试用转换。
- 广告创意策略：开发了先进的功能展示柜，强调复杂的自动化功能和企业级集成，以区别于竞争对手。
- 广告优化：对跨用户体验级别的消息进行了A/B测试，以最大限度地提高试用质量，同时强调超级用户的优势。
Results
- 超级用户注册： 50,000 名高意向高级试用用户
- 试用到付费的转换： 34% 升级到全自动化平台
- 印象： 业务自动化平台上有 2870 万人
- 点击率： 在高级用户广告活动中占6.8％
Why It Worked
- 超级用户关注点： 针对具有高级需求的经验丰富的自动化专业人员，可确保高参与度和 34% 的试用到付费的转化率
- 复杂的消息： 强调复杂的工作流程功能和企业级功能吸引的用户远远超过了基本的自动化工具
- 基于价值的定价： 将 FlowState 定位为高级解决方案吸引了愿意为高级功能付费的用户，从而带来较高的生命周期价值
Conclusion
FlowState的超级用户获取活动展示了通过高级工作流程解决方案瞄准高意图自动化专业人员的有效性。通过专注于寻求复杂自动化功能的有经验的用户，FlowState实现了卓越的转化率和用户终身价值，这表明高级自动化平台可以通过精确的受众定位来提高质量和收入。
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