Bitcasino

Bitcasino needed to reach crypto-native casino players across multiple international markets without access to mainstream paid channels. Three specific obstacles shaped the campaign from the outset:

• Platform restrictions: Google and Meta block crypto casino advertising across all three target markets.
• Audience depth: Bitcasino's bonus stack requires audiences already familiar with crypto deposits and casino mechanics.
• Simultaneous geo launch: India, Canada, and global markets needed to activate concurrently with no sequential learning period.

Crypto casino advertising is restricted across India, Canada, and most global markets on mainstream platforms. Blockchain-Ads was the best alternative because it offered the following capabilities:

• Web3 audience targeting: Campaigns reached verified crypto-active wallets, not interest-based proxies.
• iGaming publisher access: The network provided inventory across thousands of crypto and casino-adjacent sites.
• Multi-geo simultaneous launch: India, Canada, and global markets activated within three days of each other from a single platform.

• Blended CPA: $104.55 across India, Canada, and global markets.
• Conversion rate: 2.09% blended across all campaigns.
• Impressions: 2.5M+ delivered across display formats.
• Blended CTR: 0.35% across all geos.
• Blended CPC: $2.19.

India launched first, followed by Canada and the global campaign within three days. All three campaigns ran the same creative from day one. The 5,000 USDT welcome bonus creative featured Bitcasino's panda mascot against a purple and orange background. The creative communicated a multi-deposit bonus stack and targeted Web3 audiences across all three geos simultaneously.

All three campaigns scaled in parallel. Canada emerged as the strongest market, converting at $92.07 CPA across 1.9M impressions. India delivered 31 conversions at $115.15 CPA. The global campaign reached a broader audience at $173.59 CPA, consistent with lower geo-specific intent. No creative pivot was made. The panda mascot and USDT bonus stack held across all markets without refresh.

Creative refreshes launched in India and Canada with updated panda mascot variants maintaining the same 5,000 USDT bonus angle. Canada continued to lead on CPA efficiency. The campaign closed with 201 total conversions across all three markets at a blended CPA of $104.55 and a conversion rate of 2.09%.