Have some kind of mvp, even its crashing all the time
Build min user base first
Keep messaging simple
Team (incentivise high value people to get involved)
Scale+ incentives + partnerships
Leverage your established brand | Create a new Unique one | Copy the best
Articles in high authority Publications “As seen on”
The industry is prone to scams and bad actors. No matter how good your product or offering is, if there is no validation, credibility, or social proof, people are simply scared to try it out.
Capture the feeling and the impression the offer creates in people's minds by communicating a message that resonates with their level of knowledge and understanding.
那么，如何向处于 “旅程” 不同阶段的人们传达不同的信息和优惠呢？
这就是为什么你需要一个合适的 👇
3.建立营销渠道——像隧道一样但用 “F” 🙂
漏斗的目标是：
提高意识： 让你的品牌出现在人们面前
参与： 鼓励/邀请这些人与您的品牌资产（网站/社交/社区）互动
转换： 提供价值足够高的报价，使他们能够将访客/潜在客户转化为客户。
Channel
Campaigns Type
GOALS
Top of the Funnel
Awareness
⬆️ Make people Aware of your company
⬆️ Get them familiar with your brand
⬆️ Create an opinion
Mid of the Funnel
Engagement
⬆️ Frequent Returning Users
⬆️ Active Followers & Community Members
⬆️ Engaged Users
Bottom of the Funnel
Conversion
⬆️ User Acquisition (Users/Investors)
⬆️ Deposits/transactions/sales/ Investments
这就是我们所说的漏斗：
把人推到隧道里，走到另一端的就是客户。
确保以他们理解的方式传达正确的产品和价值，即传递信息。
这适用于所有行业和所有垂直领域。
具有适当渠道的成功项目：
侍酒师
币安
节日
EstaTeX
让顾客带着 F 走出隧道尽头:) 你需要足够多的人进去。怎么样？？
4。营销渠道
让你的品牌出现在人们面前（知名度）并填补 漏斗之巅，你必须使用所有可用的频道。
这些平台/方式/选项可以吸引尽可能多的人。 它们都是相辅相成的，从不排斥对方。
Online EVENTS (AMA's, Spaces)
KEY GOAL
Reach and Brand Awareness within the Crypto Industry
Communication
Transparency and Trust
Internal and External AMAs,
Twitter Spaces
PR publications
KEY GOAL
BRAND CREDIBILITY AND ONLINE PRESENCE
PR publications
Investing.com
Cointelegraph
Coindesk
Updates
iHodl
Crypto Mode
organic traffic, trust by users, hype, and indexation by Google
Community
KEY GOAL
(gain loyal supporters and your own spokespersons)
Automated Reddit Chat Messages
Generation Leads and hyper targeting based on keywords
Target and extract users
Target by keywords, subreddits, upvote score, positive/negative sentiment and much more!
Find and target your potential leads on Reddit.
Community Chat Activity
40-80-160 messages per day
chat has to be alive before / within / after the campaign
Community Activity Plan
Community Engagements and Activities plan
Monthly Engagement Plan with activities, such as games and hot topics discussions. Winners and top engaged members will receive small prizes.
Community management
user support
full control of communities (Telegram &/ Discord)
DISCORD/Telegram Direct DMs
community growth and hype
Automated message to the DIscord members or your competitor discord or other targeted discord servers
etherscan.io has over 15 million visitors monthly. top crypto traffic to your web
Ads (mid, long-term)
KEY GOAL
BRAND AWARENESS | SIGNUPS | Token Buy Pressure
*Blockchain-Ads
1. Traffic 2. Conversion
- optimize your landing page
- pass moderation
- launch reach and retargeting campaigns
- AB testing
- campaign optimization
KOL’s/influencers
KEY GOAL
Brand Awareness & Hype
Niche Specific Influencers
crypto influencers - full stats / contacts /
you get instant access to the influencers, make the right decision based on stats and then pay for reviews and promo posts and get engaged crypto audience ready to buy
Organic Traffic - SEO
KEY GOAL
Organic PRESENCE - Long Term Search Presence
SEO (3 months + )
organic traffic & sales
Advantages: free, organic and relevant crypto traffic from google, top positions in google search
"We are running more than 45 campaigns for 10 different projects. The BCA platform is outperforming anything else we have seen. Reminds me on Facebook Ads in 2014. WILD. We're able to scale our campaigns massively. Increase number of token holders, sales, increase volume, high value traders."
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