2025 年收购玩家的十大游戏广告网络选项

这是2025年排名前十的游戏广告网络的排名。它们为游戏开发商和发行商提供有效的解决方案，以吸引玩家、提高安装量和提高游戏内参与度。这些网络为谷歌和Facebook等传统平台提供了替代方案，后者通常对游戏相关广告有限制或限制。

这些广告网络共同提供数十亿的月曝光量，使其成为定位特定游戏受众和扩大玩家获取活动的理想之选。

该排名基于与游戏广告商最相关的三个关键因素：

• 触及范围： 广告商可以通过该平台联系的游戏玩家数量。
• 定价： 开展战役和获取玩家的成本效益。
• 定位： 能够使用基于行为、地理和兴趣的定位，专注于特定的游戏受众。

我还考虑了其他重要指标，例如曝光量、每个网络中与游戏相关的网站和应用程序的数量以及地理覆盖范围。此外，我还审查了定价模型，例如每次安装费用（CPI）或每次点击费用（CPC），并研究了定位选项，包括游戏平台偏好、玩家行为和实时数据优化。

以下是游戏开发商和广告商可以用来为其游戏获取用户的最佳游戏广告网络：

1. 区块链广告
2. Pangle
3. Bidstack
4. Unity 广告
5. Chartboost
6. AppLovin
7. Liftoff
8. 铁之源
9. Mintegral 国际有限公司
10. 数字涡轮机

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下图总结了游戏应用程序的广告解决方案列表：

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1。区块链广告：为 GameFi 和区块链游戏带来无与伦比的投资回报率

Blockchain-Ads是一个以性能为导向的游戏广告平台，可帮助GameFi和区块链游戏公司吸引其理想的受众。使用高级 钱包定位技术 还有一个 由 3,000 多个游戏网站组成的网络，区块链广告是为之量身定做的 获取用户， 增加每月活跃用户 (MAU)，以及 增加游戏内收入。

以下是区块链广告如何帮助顶级游戏公司，例如 DogeVision， 元战士，以及 阿拉德纳游戏:

• 瞄准 边玩边赚游戏玩家， 手机游戏玩家， 游戏公会，以及 NFT 玩家 实现无与伦比的观众参与度。
• 提供以以下为重点的竞选策略 意识， 参与，以及 转换 以实现最大的冲击力。
• 利用 钱包定位技术 吸引 高价值玩家 并提高生命周期价值 (LTV）增长。

区块链广告合作了 游戏元界平台 使用基于 Matic 的定位，以低于 2 美元的 CPA 获得更多玩家。该活动吸引了75,000名新的活跃玩家和11,000个NFT，广告预算超过5万美元。

Blockchain-Ads的网络覆盖了全球超过1000万Web2和Web3游戏玩家，通过程序化展示广告、精细定位和高级转化跟踪提供无与伦比的投资回报率。

在这里访问区块链广告。

2。Pangle：具有亚太地区实力的不断增长的移动游戏广告平台

Pangle是由ByteDance创建的广告网络，旨在帮助应用程序开发人员和游戏公司最大限度地发挥其移动广告投放的潜力。Pangle 以其在亚太（APAC）市场的实力而闻名，非常适合游戏开发者瞄准中国、日本和东南亚等地区的受众。该平台为激励视频广告、应用内展示广告和原生广告格式提供强有力的支持，确保了游戏广告商的灵活性。

Pangle使广告商能够使用高级定位选项与意向高的移动游戏玩家建立联系。该平台还提供详细的分析，以跟踪用户参与度并优化广告系列以提高绩效。

Pangle 上可用的主要定位选项包括：

• 根据年龄、性别和其他人口统计属性来定位玩家。
• 重点关注特定的设备、操作系统或连接类型。
• 根据受众的游戏习惯和偏好吸引他们。

缺点： 尽管Pangle在亚太市场表现出色，但其全球影响力不如Unity Ads或AppLovin等其他网络那么广泛。对于较小的广告商或刚接触该平台的广告商来说，其用户界面和支持服务可能会变得难以访问。

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3.Bidstack：PC 和主机游戏的沉浸式游戏内广告

Bidstack 专门从事游戏内广告，允许品牌直接在游戏环境中投放广告。该平台专注于创建自然融入游戏玩法的沉浸式广告体验，使其成为PC和主机游戏开发者的绝佳选择。Bidstack 的广告格式包括游戏内原生广告、广告牌和赞助，确保广告在保持知名度的同时不会破坏玩家体验。

借助 Bidstack，广告商可以通过定位特定的游戏类型、地区和平台来吸引不同的游戏受众。该平台还提供实时的活动见解，帮助广告商优化策略，以最大限度地提高参与度和投资回报率。

Bidstack 上的定位选项包括：

• 根据玩家的地理位置向他们投放广告。
• 接触特定类型或个人游戏的玩家。
• 根据受众群体专注于 PC、主机或手机游戏。

缺点： 尽管Bidstack提供独特的广告投放方式，但其对PC和主机游戏的关注可能不会吸引移动游戏广告商。与更广泛的广告网络相比，其库存更加有限，这可能会影响大型活动的可扩展性。

4。Unity Ads：安卓应用的顶级手机游戏广告网络

由Unity Technologies领导的Unity Ads是一个专为移动游戏领域获利而设计的广告网络。这个手机游戏广告网络为开发者提供了通过玩家群获利并支持其服务的机会。

Unity Ads 具有简单的集成系统，允许任何安卓开发者将其包含在他们的游戏中。

由于该广告平台可与所有手机游戏引擎配合使用，包括Adobe Air、Corona和Marmalade，因此其广告体验是非侵入性的。因此，大多数游戏玩家不会介意来自该网络的广告，因为它不会影响他们的游戏体验。

Unity Ads 还兼容 2.3 及以上版本和 iOS 4.0 以上的所有安卓版本。就其可用玩家群而言，这使其具有广泛的影响力。该广告网络支持的广告类型包括：

• 奖励视频
• Playable ads
• Banners ads
• Full-screen interstitial ads
• Video ads

Downside: Unity Ads primarily caters to games built on the Unity engine, which may limit its appeal for developers using other platforms. Is focus on rewarded video ads might not suit campaigns targeting broader audiences.

5. Chartboost: A Comprehensive Platform for Mobile Game Monetization

Chartboost is a leading mobile advertising platform, designed to help game developers acquire players and monetize their apps effectively. It offers a suite of advertising solutions, including interstitial ads, rewarded video ads, and playable ads, which are highly effective in driving user engagement and boosting app revenue. Chartboost’s real-time bidding marketplace connects advertisers with premium in-app inventory, making it a viable option for user acquisition campaigns.

The platform also provides detailed analytics, allowing advertisers to measure ad performance and optimize campaigns for better results. With its focus on mobile games, Chartboost is a good choice for developers targeting players across iOS and Android devices.

Key targeting options on Chartboost include:

• Focus on specific mobile devices and operating systems.
• Deliver ads to players in specific regions or countries.
• Reach players based on their in-app behavior and preferences.

Downside: Chartboost is primarily focused on mobile platforms, which limits its effectiveness for PC or console gaming campaigns. Its reliance on competitive real-time bidding may drive up costs for advertisers in highly saturated markets.

6. AppLovin: Top Ad Network with the Most Supported Platforms

Headquartered in California, AppLovin is an ad network that connects businesses of every size to their target customers. This ad network provides the AI and software solutions that advertisers need to monetize and grow their global audience. The ad types that you get from this firm include:

• Banner ads
• Interstitial ads
• Rewarded video ads
• Native ads
• Video ads
• Playable ads

AppLovin uses user-level data and source-level data to accurately understand user behavior and gain insight into trends. One of the biggest advantages that AppLovin offers as a game ad network is its number of supported platforms, which include:

• Android
• iOS
• Native PC
• EPIC
• XBOX
• Switch
• Quest
• Steam
• PlayStation

So, advertisers who use the services of this game advertising network gain access to a wide range of end users. The pricing models with AppLovin are the usual, which include CPM, CPI, and CPA.

Downside: While AppLovin offers a robust suite of tools, its services can be expensive for smaller developers or advertisers with limited budgets. The platform's complexity might also require a steep learning curve for new users.

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7. Liftoff: Best Ad Network for Pricing Models

Liftoff is the best mobile game ad network for when you need a lot of options regarding the cost of advertising. With this ad network, advertisers can choose from:

• Cost
• CPM: Cost Per Mile
• CPC: Cost Per Click
• CPA: Cost Per Action
• CPI: Cost Per Install

Many advertisers who choose this ad network do so because of their trust in its monetization, retargeting, and user acquisition techniques. The programmatic solutions from this ad network also help with improving campaign strategies, maximizing growth, and securing campaign performance. The types of ads that Liftoff supports are:

• Video ads
• Playable ads
• Native ads
• Interstitial ads
• Rewarded video
• Banner ads

Besides providing ad-related services, Liftoff also allows developers to create smarter games that their target audience would love. This ad network accomplishes this by analyzing trends and providing game developers with a database of more than two billion mobile gaming profiles.

Downside: Liftoff's focus on performance-driven advertising can result in higher costs for acquiring quality users in saturated markets. Its AI-driven campaigns may lack customization for specific creative preferences.

8. ironSource: Best Ad Network with the Highest ROI for Publishers

Every advertiser pursues a positive Return On Investment (ROI) for their efforts, and this is ironSource’s specialty. An in-game ad network enables advertisers to place advertisements within games, benefiting both advertisers and game developers by enhancing audience engagement and revenue generation.

ironSource is a mobile gaming advertising that puts power in the hands of game developers, allowing them to properly monetize their products. This ad network empowers developers to boost user engagement and retention, increase in-app purchases, and gain deeper user insights.

ironSource also provides custom ad network integrations for iOS and Android SDK, its main supported platforms. The pricing models you’ll find on this mobile game ad network include CPC, CPM, CPA, and CPI.

ironSource supports quite a lot of ad formats including:

• Rewarded video ads
• Offerwalls
• Interstitial ads
• Playable ads
• Video ads
• Banner ads

Downside: ironSource's ad mediation tools are highly effective, but they rely heavily on integration with other networks, which can increase complexity for developers. Smaller advertisers may find the platform less accessible due to pricing and scale requirements.

9. Mintegral: Top Programmatic Ad Network

If you want an ad network that’s powered by AI, Mintegral International Limited is your best pick. Mintegral is one of the gaming ad networks that provides programmatic advertising, allowing advertisers to streamline their advertising process through automation.

Programmatic advertising offers an advantage in its efficiency for running auctions, identifying the best ad placements, selling digital ad impressions, and segmenting audience data.

While Mintegral is basically a self-serve ad network, it has built a high-quality traffic network through third-party channels and direct partnerships.

This ad network promises advertisers monetization of their brands by connecting them to over 10,000 publishers through SDK integration. Mintegral also allows its customers to advertise in numerous app categories like e-commerce, casual games, hardcore games, and utility apps.

The pricing models at Mintegral include CPA, CPM, CPI, and CPC, while its supported ad formats are:

• Video ads
• Rewarded video ads
• Banner ads
• Interstitial ads
• Native ads
• Playable ads

Downside: Mintegral has a strong focus on the APAC region, which might limit its reach in Western markets. Additionally, concerns about transparency in the past have raised questions for some advertisers regarding data handling.

10. Digital Turbine: A Seamless Solution for Mobile App Advertising

Digital Turbine is an ad network focused on simplifying mobile app advertising through preloads and native placements. Its unique approach allows game developers to reach users directly on their devices through app preloads, ensuring maximum visibility for new game launches. Digital Turbine also offers solutions for user acquisition and engagement, making it a viable choice for gaming advertisers targeting mobile users.

Key targeting options with Digital Turbine include:

• Place your game directly on users’ devices through partnerships with OEMs and carriers.
• Manage campaigns from preloads to in-app engagement within a single platform.
• Reach users across multiple regions through established device and carrier relationships.

Downside: While Digital Turbine is effective for mobile-focused campaigns, its reliance on preloads may not be suitable for all advertisers, especially those looking for a more traditional approach to user acquisition. Its focus on mobile may limit its usefulness for PC or console game campaigns.

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What Is a Gaming Advertising Network?

A gaming advertising network is an online platform that gives advertisers a chance to put their ads within games.

You can see it as the middle man between two parties in this advertising equation: the advertiser and the game developer. As such, it gets paid for connecting these two parties together.

Of course, the game advertising network isn’t the only beneficiary in this relationship, as both the game developer and the advertiser also gain.

For the game developer, allowing ads within their games and selling ad space is a way of making extra cash. The advertiser, on the other hand, benefits from this arrangement by gaining access to a highly engaged audience.

What Is Gaming Advertising?

Gaming advertising is a type of marketing that promotes mobile games to get more people to download them. Most of the video game advertising formats out there involve displaying in-game clips to attract the attention of gamers.

Some game advertising formats include incentives for the first thousand downloads, like access to special weapons, in-game currency, or some other perk.

我们如何对游戏广告平台进行评级

我们根据广告商网络和 appsflyer 绩效指数对列表中的游戏广告网络进行了评级。

我们从广告商网络获得的信息来自于在广告商中建立一个资源库来记录他们的回应。之后，我们会根据大多数选择来选择最佳的游戏广告网络。

AppsFlyer 绩效指数是根据他们从多个方面得出的调查结果来选择广告网络的：

• 非欺诈性安装数量
• 再营销转化率
• 报告时间范围内的自然应用留存率
• 使用该媒体源运行的应用程序数量

因此，通过比较Appsflyer绩效指数中的游戏广告网络和我们的广告商网络，我们获得了整体最佳成绩。

总体而言，最佳选择是列入我们清单的广告网络。

游戏广告和游戏内广告有什么区别？

游戏广告是一种旨在吸引个人下载游戏的广告，游戏内广告也是如此。但是，当游戏广告使用网站上的横幅和应用商店中的视频来吸引用户注意力时，游戏内广告会出现在游戏中。

因此，游戏内广告直接编程到游戏中，以出现在开发者创建的特定广告空间中。

你可能已经在游戏的主菜单底部或暂停菜单上看到过游戏内广告。如今，大多数游戏开发商都会在所有游戏中编程广告，以吸引游戏玩家的注意力，否则他们会忽略广告。

因此，当游戏广告在互联网或离线上为游戏做广告时，游戏内广告在其他一些视频游戏中也是如此。不管他们怎么做，这两种方法的最终目标都是让用户下载和玩该游戏。

为游戏做广告的最佳策略是什么？

宣传游戏的最佳策略包括：

• 社交媒体营销
• 网红营销
• 内容营销
• 用户生成内容 (UGC)
• 应用商店优化 (ASO) 和搜索引擎优化 (SEO)
• 游戏内活动和合作
• 奖励系统
• 视频和直播营销

我可以宣传加密游戏吗？

是的，你可以通过专门针对该利基市场的广告网络（例如区块链广告）来宣传加密游戏。与大多数熟悉加密货币领域的广告网络一样，区块链广告拥有吸引Web2和Web3游戏玩家的工具。此类工具的一个例子是 区块链广告的钱包定位 技术。

关于游戏广告网络的最终想法

游戏广告网络是游戏发行商增加活跃玩家数量的渠道。如果你想增加游戏的应用程序下载量，那么 区块链广告 是最好的选择。如果你对再营销感兴趣，谷歌广告是另一个不错的选择，而苹果搜索广告是iOS营销的最佳选择。

我们的列表中还有其他游戏广告网络，每个网络都有自己的专长，可以帮助您选择。但是，如果您通过其他营销策略来支持您的游戏广告，则可能会更有效。您可以采用的一些此类营销策略包括内容营销、网红营销、SEO、运行推荐计划和社区建设。

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