- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Brand Equity Definition
Brand equity represents the intangible value a brand holds in the minds of consumers, driven by factors like recognition, trust, positive associations, and loyalty. High brand equity enables premium pricing, greater customer retention, and competitive advantage.
How Brand Equity Works
- Brands build equity through consistent quality, strong messaging, and positive experiences.
- Marketing, PR, and customer service shape public perception.
- Positive brand equity increases customer loyalty and pricing power.
- Negative experiences can erode brand equity over time.
Example of Brand Equity
Apple's brand equity allows it to command premium prices and foster strong customer loyalty through innovative products and consistent branding.
Why Brand Equity Matters in Advertising
- Supports higher pricing and profitability
- Enhances customer loyalty and long-term value
- Differentiates the brand in crowded markets
- Boosts marketing effectiveness through positive brand perception
