- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Brand Reputation Definition
Brand reputation reflects how positively or negatively a brand is viewed by consumers, stakeholders, and the market. It is shaped by product quality, customer service, marketing, social responsibility, and media presence, significantly influencing consumer trust and purchase intent.
How Brand Reputation Works
- Customer feedback, reviews, and word-of-mouth build or damage reputation.
- Brands monitor sentiment through surveys, social listening, and PR.
- Positive experiences, ethical practices, and transparency enhance reputation.
- Negative incidents or poor service can harm reputation if unaddressed.
Example of Brand Reputation
A hotel chain with consistently high customer reviews and responsive service enjoys a strong, positive reputation.
Why Brand Reputation Matters in Advertising
- Influences consumer trust, purchase decisions, and brand loyalty
- A strong reputation enhances campaign effectiveness and credibility
- A poor reputation can reduce ad performance and damage long-term growth
- Essential for maintaining brand equity and competitive positioning
