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Web3 Marketing 101: What You Need to Know + Top Strategies

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Web3 marketing is specially designed to meet the needs of companies who want to leverage the Internet of tomorrow. 

Companies and brands that want to develop in the Web3 space cannot use traditional marketing techniques. They’ll have to use Web3 marketing to promote their brand and ensure it gets to the right audience. 

However, a big hurdle in this plan is that many brands do not understand Web3 marketing or how it works.

As such, this article will break down the concept of Web3 marketing and explain how it works. It’ll also provide information on the best Web3 marketing strategies and how Blockchain-Ads can help you deploy them.

What Is Web3 Marketing?

Web3 marketing is the type of digital marketing that blockchains, NFT projects, and other cryptocurrency projects use to promote their services. It is a new type of digital marketing that accounts for decentralization, data privacy, and the semantic web. You can also see it as a type of digital marketing that’s focused on the emerging Web3 space.

Of course, as the Web3 space is constantly evolving, the concept of Web3 marketing also changes in turn. Nonetheless, this new brand of marketing uses traditional concepts like SEO and content marketing alongside NFTs, blockchain technology, and other Web3 concepts.

Key Elements of Web 3.0

Web3 is an evolution of the current internet (Web2), ditching centralized data storage for decentralization and blockchain technology. This concept not only changes how people can use Web3, but also changes how marketing will work on Web3.

the elements of Web 3.0

The core concepts of Web 3.0 or Web3 marketing include:

  • Artificial Intelligence: Web3 marketing, or Web3, will make use of Natural Language Processing (NLP) technology that powers artificial intelligence. This means that computers, in this case, will reason like humans and understand data better. With this, they’ll be able to produce better solutions.
  • Semantic Web: Think of this as an extension of the current web (an interconnected network of computers). Instead of just computers understanding each other, humans are also thrown into the mix. Therefore, it's a type of web where the information provided can be better understood by humans and machines.
  • Decentralization: Instead of storing data in one central hub, the data in Web3 will be stored simultaneously on numerous devices. So, data won’t be in the hands of one giant organization, reducing the risk of data theft and enforcing data privacy. Decentralization will also allow users to access their data without having to go through any third parties.
  • Universal: Web 3 will be found everywhere and accessible by everything, whether it's a computer, a smartphone, or a video game console.
  • 3D: On Web3, three-dimensional designs will be favored more as it’ll help people connect better than 2D designs. This will also give rise to 3D product visualization, Virtual Reality (VR), and Augmented Reality (AR).
  • Blockchain Technology: A blockchain is a decentralized digital ledger (it's stored in many places at once) that records transactions and makes everything transparent. It's also immutable, which means that the stored information cannot be changed.
  • Smart Contracts: This is a contract that automatically executes when all conditions are met. It removes the need for an intermediary in a Web3 transaction.


How Is Web3 Marketing Used?

Web3 marketing is just as versatile as traditional digital marketing, and there are many ways it is being applied. 

  • Creating content on decentralized social media sites like Hive and Steemit.
  • Developing NFT collectibles related to the Web3 project.
  • Running paid ads.
  • Building a community using virtual events like AMAs (Ask Me Anything).
  • Collaborating with influencers to promote your Web3 brand.

How Web3 Will Disrupt Digital Marketing

Digital marketing emphasizes heavily on data collection and understanding the target audience through buyer personas. This data can be obtained from both clean and unclean sources without the consent of the users.

In Web3 marketing, however, transparency is a key feature, and users are in complete control of their data. This means that ad networks cannot acquire any data without the consent of the users. So, they’ll have to come clean and focus on building a trustworthy image before their audience.

Personal engagement with the audience offers a deeper understanding of who they are. With this, Web3 ad networks can create personalized experiences for all their users.

User-generated content gains a bigger focus in Web3 marketing, as users can easily share and promote a good brand. Airdrops and the like are also encouraged in Web3 as a way to gain the loyalty of the target audience.

With smart contracts, advertisement intermediaries won’t be needed as in traditional digital marketing. After all, you’ll be able to create your own campaigns using AI.

What Are the Benefits of Web3 Marketing?

There are many advantages that Web3 marketing brings, and they are:

benefits of web3 marketing
  • Complete control over data: Since users finally have control over their data, it’ll be easier to build a positive image in their eyes. Web3 ad networks will be able to easily promote their services without the target audience being wary of them.
  • Personalized marketing: The Web3 space makes it easier for brands to get closer to their target audience. This can allow brands to gain insights into the preferences of their customers. Using this information, the brands can design a custom offering for each customer, making for more effective marketing.
  • Immutable data: The transparent ledger (blockchain) that governs the movement of data in the Web3 space makes it impossible to falsify data. With this, ad networks can get their hands on high-quality, accurate data, allowing them to make data-driven decisions.
  • Unique Marketing Strategies: The Web3 space is still budding, so it's more receptive to any new promotional channels. Here, and networks are free to let their imaginations run free, as long as it gives them an edge over their competitors.

How to Prepare A Brand for Web3 Marketing

The Web3 marketing revolution is already underway, and there is nothing that can stop it. The Web3 market size is expected to grow from $4.43 billion in 2024 to $16.3 billion by 2028 at a CAGR of 38.5%.

Your only choice as a brand is to align with this emerging technology and adapt to it. Nonetheless, there are a few things you can do to be prepared for when you’ll need to use Web3 marketing, and they are:

Educate Yourself

If concepts like blockchain, smart contracts, and NFT sound foreign to you, then you need to update your knowledge. To be better prepared for the eventual takeover of Web3 marketing, you need to be familiar with blockchain-related concepts. You can do this by attending Web3 events, watching YouTube videos, and reading Web3 marketing tutorials or whitepapers.

Follow Web3 Trends

There are lots of changes happening in the Web3 space every day. Stay informed about all these events through social media or online newsletters. This way, you won’t be ignorant of Web3 trends.

Try Something New

Right now, Web3 marketing is still an emerging concept. So, nothing has been established as a standard in the Web3 marketing industry.

As such, you shouldn’t shy away from testing out whatever innovations emerge from the top  Web3 marketing agencies. This will allow you to engage better with people interested in Web3.

10 Best Web3 Marketing Strategies for 2024

Innovation runs free in the Web3 space, but after a bit of trial and error, below are the top crypto marketing strategies.

Web3 marketing tactics

Run Paid Advertising

When it comes to running Web3 paid advertising campaigns, it's important to target the right audience to maximize your ROI. One effective way to do this is by using specific keywords related to Web3 and blockchain. For example, if you're promoting a DeFi platform, targeting keywords like "DeFi lending" or "yield farming" can help you reach users who are already interested in DeFi.

But what if you want to target users who are even more specific to your niche? That's where Blockchain-Ads comes in. With its decentralized ad network, Blockchain-Ads allows you to target users based on their on-chain activities, ensuring that your ads reach the right audience. For example, you can target users who have interacted with specific DeFi protocols or tokens, or even target users who have shown interest in NFTs.

Here are some additional tips and examples to keep in mind:

Top paid ad options to consider

Platform Targeting Options
Twitter Ads Keywords, interests, accounts
Facebook Ads Demographics, interests, behaviors, lookalike audiences
Google Ads Keywords, interests, demographics
Blockchain-Ads On-chain activities, DeFi protocols, tokens, NFTs

Ad creatives tip

Tip Example
Use clear and concise messaging "Earn 10% APY on Your Crypto"
Highlight Web3-specific features "Token-based rewards for liquidity providers"
Use eye-catching visuals Images or videos showcasing your Web3 project's benefits
Utilize NFT integrations Offer exclusive NFTs to users who complete specific actions

Use Social Media Marketing

Social media marketing is a crucial channel for Web3 projects to build their brand, engage with their audience, and drive traffic to their website. With the right strategy, social media can be a powerful tool to reach and convert your target audience.

When it comes to social media marketing, X, Discord, and Telegram are three platforms that can't be ignored. Web3 users are highly engaged on X, with 70% of crypto enthusiasts using the platform. This makes X Ads an ideal platform to target Web3 enthusiasts and influencers. You can run a X Ads campaign targeting keywords like #DeFi or #Web3, and target accounts that have shown interest in Web3-related topics.

Discord is perfect for building a community server and engaging with your audience through text and voice channels. And Telegram is ideal for sharing updates, news, and announcements, as well as utilizing groups and channels to reach a wider audience.

By incorporating these platforms into your social media marketing strategy, you can build a strong online presence, engage with your community, and drive awareness and adoption for your Web3 project. Here are some additional tips to keep in mind:

  • Share valuable content that educates, informs, or entertains your audience
  • Engage with your audience by responding to comments, answering questions, and participating in relevant conversations
  • Utilize hashtags and tag relevant influencers and thought leaders
  • Share user-generated content and showcase your community's success stories

Start Quest Campaign

Quest campaigns are a creative way to engage your audience and reward them for completing specific tasks. This innovative marketing tactic has gained traction in the Web3 space, with projects using it to build brand awareness, drive user adoption, and foster community engagement.

For example, a DeFi protocol might launch a quest campaign that challenges users to complete a series of tasks, such as:

  • Following the project's social media accounts
  • Participating in a community discussion on Discord
  • Completing a tutorial on how to use the protocol
  • Referring friends to join the community

Upon completing these tasks, users might receive rewards like tokens, NFTs, or exclusive access to new features. Platforms like Zealy, Galxe, and TaskOn make it easy to design and launch quest campaigns, track user progress, and reward users for their efforts.

By incorporating quest campaigns into your marketing strategy, you can create a fun and interactive experience for your audience, build brand loyalty, and drive user engagement. Plus, quest campaigns can help you collect valuable data on user behavior and preferences, which can inform future marketing efforts.

Community Building

Building a community is a crucial aspect of Web3 marketing. By bringing together like-minded individuals and fostering a sense of belonging, you can create a loyal following that will advocate for your project and drive user adoption.

For example, a Web3 project might build a community by:

  • Creating a Discord server or Telegram group to facilitate discussion and collaboration
  • Hosting community events, such as AMAs (Ask Me Anything) or community meetups
  • Launching a community-driven blog or content platform
  • Developing a community governance model that empowers users to contribute to decision-making

By building a community, you can:

  • Encourage user-generated content and word-of-mouth marketing
  • Collect valuable feedback and insights from users
  • Drive user engagement and retention
  • Create a loyal advocate base that will support your project

Platforms like Discord and Telegram can help you build and manage your community. You can also use some marketing agencies to speed up the process like LeanMarketing Crypto and SocialKick.

Start Airdrop Campaign

Airdrop campaigns are a popular Web3 marketing tactic that involves distributing free tokens or assets to a target audience. This strategy can help drive user adoption, build brand awareness, and create a loyal community.

For example, a Web3 project might launch an airdrop campaign to:

  • Reward early adopters and loyal community members
  • Encourage users to try out a new product or feature
  • Promote a token sale or crowdfunding campaign
  • Build a user base for a new DeFi protocol or NFT marketplace

Airdrop campaigns can be executed through various channels, including:

  • Social media platforms like Twitter and Telegram
  • Community forums and discussion boards
  • Email marketing and newsletters
  • Influencer partnerships and collaborations

We wrote a complete article on airdrop marketing containing more in-depth strategies.

Leverage Influencer Marketing

Influencer marketing is a powerful Web3 marketing strategy that involves partnering with influential individuals or organizations to promote your project. This tactic can help you reach a wider audience, build credibility, and drive user adoption.

For example, a Web3 project might partner with:

  • Social media influencers with a large following in the Web3 space
  • Industry thought leaders and experts
  • Popular Web3 content creators and bloggers
  • Other Web3 projects or organizations with a complementary audience

Influencer marketing can take many forms, including:

  • Sponsored content and product placements
  • Collaborative content creation and guest blogging
  • Event promotions and speaker opportunities
  • Affiliate marketing and referral programs

Your best bet is to begin with Twitter influencers or some YouTube influencers to promote your brand and make it more credible since they’ve already earned the trust of your target audience.

Optimize Your Site for Search Engines (SEO)

The Web3 marketing funnel hasn’t discarded Search Engine Optimization (SEO) just yet. Search Engine Optimization (SEO) is a crucial Web3 marketing strategy that helps your website rank higher in search engine results pages (SERPs). By optimizing your site for SEO, you can increase visibility, drive organic traffic, and attract potential users.

For example, a Web3 project might optimize their website by:

  • Conducting keyword research to identify relevant terms and phrases
  • Optimizing website content, meta tags, and descriptions with targeted keywords
  • Building high-quality backlinks from reputable Web3 websites and blogs
  • Ensuring website technical optimization, including page speed and mobile responsiveness

SEO tools like Ahrefs, SEMrush, and Moz can help you analyze and improve your website's SEO, while resources like Google Search Console and Bing Webmaster Tools provide valuable insights and guidance.

Use PR Marketing

PR marketing is a crucial Web3 marketing strategy that helps you build relationships, manage reputation, and drive user adoption. By engaging directly with blockchain and crypto news websites, top publications, and specialized PR agencies, you can reach your target audience, generate buzz, and attract new users.

For example, a Web3 project might leverage PR and community outreach by:

  • Reaching out to top blockchain and crypto publications, such as Coindesk, CoinTelegraph, and CryptoSlate, to share project news and announcements
  • Partnering with specialized PR agencies to access their network and expertise
  • Utilizing sponsored post services offered by prominent publications to reach a wider audience
  • Building relationships with key influencers and thought leaders in the Web3 space

When you go directly to the sources that matter most to your target audience, you can effectively build your brand and drive user adoption in the Web3 space.

Use Email Marketing

Email marketing is an effective Web3 marketing strategy that allows you to connect with users, build relationships, and drive engagement. By building an email list and sending targeted campaigns, you can nurture leads, promote new features, and retain users.

For example, a Web3 project might use email marketing to:

  • Welcome new users and provide onboarding tutorials
  • Share project updates, news, and announcements
  • Offer exclusive promotions and early access to new features
  • Request feedback and surveys to improve the user experience

Email marketing tools like Mailchimp, Constant Contact, and Klaviyo can help you manage your email list and create effective campaigns. Personally, we’ve found ConvertKit to work well for us at Blockchain-Ads.

Content Marketing

Content marketing is a powerful Web3 marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. By producing high-quality content, you can build trust, establish thought leadership, and drive user engagement.

For example, a Web3 project might utilize content marketing by:

  • Creating informative blog posts, articles, and guides that educate users about Web3 technologies and trends
  • Producing engaging videos, podcasts, and live streams that showcase project updates, tutorials, and expert interviews
  • Developing interactive content like quizzes, surveys, and polls that encourage user participation and feedback
  • Sharing user-generated content and showcasing community success stories

Content marketing platforms like Medium, WordPress, and Ghost can help you create and distribute your content, while tools like Google Analytics and SEMrush provide valuable insights and metrics to track your success.

How Blockchain-Ads Supports Web3 Marketing

Web3 presents a whole new audience that traditional marketing platforms like Google Ads and Facebook Ads are not prepared for. So, you need a platform that is tailored to this emerging industry if you want to push your Web3 project to real users.

This is where Blockchain-Ads and its Web3 cookie technology come to the rescue. Blockchain-Ads is a Web3 ad network that’ll display crypto ads to your target audience anywhere on the web.

You can read this Blockchain-Ads review to see how Blockchain-Ads compares to other Web3 ad networks. This way, you can be certain that you’re getting a good deal with Blockchain-Ads.

More on Web3 Marketing (FAQs)

What Is the Difference between Web3 and Web2 Marketing?

Web3 marketing focuses on building communities and creating trust and credibility around crypto projects. Web2 marketing focuses on creating content, building a social media following, and engaging users on those platforms.

Why Is Web3 Marketing So Important for Emerging Crypto Projects?

Web3 marketing enables emerging projects to gain the trust of their audience and build a community. It also educates potential customers about the uniqueness of the project.

Will Web3 Phase Out the Traditional Marketing Channels?

No, Web3 will not phase out the traditional marketing channels. It will only introduce some new marketing channels while working with some traditional ones.

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