NGRAVE

NGRAVE Case Study

1,167

Total Conversions

3.96%

Conversion Rate

$42.84

Cost Per Acquisition

3.4×

Return on Ad Spend

Company

NGRAVE

Industry

Cryptocurrency Hardware

Duration

60 days

Budget

$50,000

Objective

NGRAVE aimed to acquire 1,000+ wallet purchases within $50 Cost Per Acquisition while targeting security-conscious cryptocurrency holders.

NGRAVE, the EAL7-certified cold wallet manufacturer, sought to expand their customer base among security-conscious cryptocurrency holders seeking maximum asset protection. With a total ad spend of $50,000 over 60 days, the campaign targeted crypto investors prioritizing self-custody and hardware security solutions.

Strategy

The campaign employed strategic audience targeting across behavioral and interest-based segments:

Audience Targeting: Targeted Crypto Holders and Blockchain Enthusiasts actively managing digital assets, interested in Hardware Wallets, DeFi Users, and Crypto Security segments seeking air-gapped cold storage solutions.
Creative Setup: Deployed 4 visual variants including static banners, animated GIFs, and native ad formats optimized for crypto-focused editorial environments and wallet interfaces.
Channel Mix: Allocated budget across Display (55%), Native (30%), and In-App Wallet Inventory (15%) to reach users across research and transaction touchpoints.

Results

Total Conversions: 1,167 wallet purchases
Total Reach: 29,451 qualified website visitors
Conversion Rate: 3.96% from website visit to completed purchase
Cost Per Acquisition: $42.84 per wallet sale
Return on Ad Spend: 3.4× return based on order value and GRAPHENE accessory sales

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Inactive-State

Active State

Execution

Retargeting Strategy: Sequential messaging moved users from awareness to purchase through progressive security feature demonstrations and comparison content against alternative hardware wallets.
Campaign Optimization: Real-time performance monitoring adjusted targeting parameters to maximize conversion rates across high-value crypto holder and security-focused investor segments.
Tracking & Measurement: Server-side conversion tracking integrated with NGRAVE's e-commerce platform, supplemented by pixel-based attribution using last-click model with 7-day conversion window.
Anti-Fraud Validation: Implemented fraud detection protocols with invalid traffic threshold maintained below 2% throughout campaign duration.

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Insights & Learnings

Security Messaging Wins Premium Conversions: EAL7 certification and air-gapped technology messaging converted 3.96% of visitors at premium price points versus generic wallet feature advertising.
Hardware Wallet Segment Delivers Higher Quality: Hardware Wallets segment generated 2.3× higher conversion rates and $127 higher average order values compared to broad Crypto Holders targeting.
In-App Wallet Placements Drive Conversions: Wallet app inventory generated 28% of conversions despite 15% budget allocation, indicating high purchase intent among active asset managers.
Comparison Content Accelerates Purchase Cycles: Retargeting ads comparing NGRAVE to Ledger and Trezor reduced average time-to-purchase from 12 days to 6 days for exposed users.
Crisis Timing Amplifies Security Messaging: Campaign launch post-exchange incidents resulted in 64% higher click-through rates on security-focused creatives versus pre-crisis performance benchmarks.