Sports Betting Vertical

The Sports Betting Advertising Platform for Every Sport, Season, and Region

Operators, affiliates, and agencies reach real bettors across the world's largest sports publishers, with campaigns planned from what is already converting on the network.

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Access by verification only. See if you qualify.

Footballer, american football receiver, and cricket batsman bursting out of a sportsbook app on a smartphone

Running on the network

1xBet

BC.GAME

Stake.com

DAFABET

Dexsport

SX.bet

1B+daily impressions

4B+daily signals

195+GEOs

18+SSP integrations

The real cost

The Most Expensive Part of Betting Ads Is Finding Out What Works

Most budgets burn on the learning phase, not bad traffic. Add platform rejections that reset your progress, and you pay for the same lessons twice.

Starting From Zero

✕4 to 8 weeks of gambling certification on mainstream platforms, per country
✕Approved accounts still suspended without warning, campaigns and pixels lost
✕Every angle, creative, and GEO tested with your own budget
✕Generic interest targeting that cannot tell a bettor from a sports fan

Scaling With Blockchain-Ads

✓One verification, then full network access for approved advertisers
✓Launch plans built from what is converting on the network now
✓Audience targeting trained on betting intent, not broad interests
✓Publishers vetted before their inventory enters the network

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Campaign results

Results From Sports Betting Campaigns

Sports Betting · Africa

20,000 players

Acquired at $48 CPA with a 9.1x return through regional sports targeting around CAF tournaments and local football leagues.

Read the case study →

iGaming · Affiliate

1,220 conversions

Affiliate-run campaign cutting CPA by 25% on 100M+ impressions across 245+ markets.

Read the case study →

Sports Betting · FTD

$12.10 CPA

3,718 first-time depositors in 30 days through precision sports betting audience targeting.

Read the case study →

All case studies →

Who it is for

Built for How Operators, Affiliates, and Agencies Work

01

Operators

Sportsbooks and betting apps buy depositors, not clicks. Campaigns are scoped to your licensed markets, optimized toward FTD and deposit targets, and scaled around the fixtures that move your regions.

License-scoped GEO delivery
FTD and deposit optimization
Seasonal scaling around fixtures

02

Affiliates

Speed decides margins. Launch on angle, format, and GEO combinations already converting on the network, with postbacks through Voluum, AppsFlyer, or Keitaro configured at setup.

Network benchmark data at launch
Attribution from the first click
Push, native, and display in one place

03

Agencies

Every betting client on one platform instead of juggling restricted accounts across networks, with unified reporting and benchmarks across verticals.

One verification covers the roster
Unified cross-client reporting
Managed support as a team extension

Seasonality

One Platform for Every Sport, Season, and Region

Sports betting is a calendar of markets, and every region has its own. Campaigns scale into the moments when betting intent peaks.

The Betting Calendar

European football from August to May. NFL through the Super Bowl. The NBA from October to the Finals in June. IPL from March on. Tennis slams across the year, with F1, racing festivals, fight nights, and esports filling every gap between. There is no off-season, only a rotation.

JanJFebFMarMAprAMayMJunJJulJAugASepSOctONovNDecD

Football · EU

NFL / NCAA

Cricket / IPL

Football · LATAM

Basketball

Tennis

Darker = higher betting intent. Campaigns scale delivery automatically.

Close-up of a football boot striking the ball at the moment of impact on a sunlit pitch

Europe

Football dominates. Champions League nights drive the sharpest intent spikes.

Gloved hands catching an american football mid-air in warm golden sunlight

North America

NFL, NBA, and March Madness define the calendar. The Super Bowl is the single biggest moment.

Cricket bat striking the ball during a powerful drive with crowd bokeh behind

India and Asia

Cricket rules. IPL turns three months into the region's entire acquisition window.

Football player suspended mid-bicycle kick striking the ball against a golden sky

LATAM and Africa

Football year-round. Local league loyalty shapes creative angles by country.

Audience Builder

BehaviorEngaged with odds content, 7 days

SportFootball

GEOBrazil

WindowMatchday

Estimated audience4.2M bettors

Audience targeting

How Sports Betting Audience Targeting Works

NEXUS AI processes 4B+ daily signals to separate bettors from casual sports fans. Every impression is scored for betting intent before a bid is placed.

✓Behavioral intent. Users engaging with odds, tipster content, and live coverage.
✓Sport and league level. Football bettors are not cricket bettors. Each gets matched campaigns.
✓Moment targeting. Matchdays and tournament windows, when the same ad works harder.
✓License-aware delivery. Region-level geo scoping with DoubleVerify verification.

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Managed service now available

Managed Campaigns: Done For You by Specialists

Traffic is the smallest part of launching a betting campaign. Managed campaigns are reserved for verified advertisers above the minimum threshold: a dedicated specialist handles tracking, creatives, and launch strategy. Separate from standard network access.

See if You Qualify →

Analytics setup, done before launchPostbacks, FTD and deposit tracking through Voluum, AppsFlyer, or Keitaro, configured before the first impression serves.

Creative production and localizationFormats resized, angles localized per region and sport, offers rewritten per market, drawn from what already converts.

Launch plans from network performanceThe formats, angles, GEOs, and sports converting right now shape every managed launch. You start where most advertisers end their first month.

"The managed service, customer support, and guided optimization are what make the difference."
Jen D. · Head of Global Paid Media Read the full review on G2 →

Comparison

Blockchain-Ads vs Mainstream Ad Platforms

	Blockchain-Ads	Google / Meta	Generic Ad Networks
Access model	Verified advertisers only	Restricted category	Open to anyone
Account stability	No policy bans after approval*	Suspension risk persists	Varies by network
Audience targeting	Betting intent, sport-level	Broad interest categories	Site-level only
Seasonal planning	Calendar-based, per region	Self-managed	Not offered
Creative support	Produced and localized	Self-serve only	Rarely offered
Analytics setup	Configured before launch	Self-serve pixels	Postbacks, self-managed
Launch benchmarks	Network performance data	None shared	None shared
Inventory quality	Vetted publishers, DoubleVerify	Platform-internal	Largely unvetted

*Applies to advertisers who maintain good account standing and comply with network and regulatory policies.

Access

Apply, Onboard, Launch

1

Apply for verification

Submit your brand, license details if you are an operator, and campaign goals. Review completes within 1 to 2 business days. Not every application is approved.

2

Onboard with a specialist

Approved advertisers get a launch plan built from current network benchmarks: audiences, GEO scope, seasonal timing, creative angles. Tracking configured before anything spends.

3

Launch and scale with the calendar

Live within 48 hours of approval. NEXUS AI optimizes toward your targets, and delivery scales into matchdays and tournament windows as they arrive.

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FAQ

Sports Betting Advertising FAQs

What is a sports betting advertising platform?

A sports betting advertising platform is an ad buying system built for sportsbooks, betting affiliates, and iGaming agencies. It combines betting-friendly publisher inventory, audience targeting based on betting intent, and campaign planning that accounts for sports seasons and regional preferences.

Where can I advertise sports betting if Google and Meta reject my ads?

Specialized networks are the practical alternative. Blockchain-Ads runs 1B+ daily impressions across 10,000+ vetted publishers. Advertisers complete one verification review, and approved operators, affiliates, and agencies run through the same platform.

Who qualifies for access?

Licensed operators, established affiliates, and agencies with betting or iGaming clients. The review covers your brand, offer, license coverage where relevant, and campaign goals. It completes within 1 to 2 business days, and not every application is approved.

How does audience targeting work for betting campaigns?

NEXUS AI processes 4B+ daily signals to identify betting intent: engagement with odds content, tipster sites, betting communities, and live sports coverage. Audiences are built at sport and league level, so football bettors in Brazil and cricket bettors in India are reached with different campaigns, timed to their seasons.

How do sports seasons affect betting campaigns?

Betting intent concentrates around live competition: European football matchdays, the NFL and NBA seasons, IPL, March Madness, and tournament finals. Campaigns are planned around each market's calendar, scaling into peaks instead of spending flat through quiet weeks.

Do you help with creatives and tracking setup?

For managed campaigns, yes. Advertisers meeting minimum thresholds are assigned a specialist who configures postbacks and FTD tracking before launch, while the team produces and localizes creatives per region, sport, and offer.

How do I know what will perform before I spend?

The network runs thousands of betting campaigns, and that data shapes managed launch plans: the formats, angles, GEOs, and sports converting right now. Most advertisers spend their first month discovering this with their own budget. Managed campaigns start from it.

Is sports betting advertising legal?

It depends on the market. Betting ads are legal in licensed, regulated markets and restricted elsewhere. Campaigns are scoped to the jurisdictions your license covers, down to region level. You remain responsible for holding valid licenses where required.

What does it cost, and how fast can a campaign go live?

Media is bought on CPM with budgets set at campaign level. The minimum budget for regulated-sector campaigns is $10,000. Verification takes 1 to 2 business days, and campaigns are typically live within 48 hours after approval, tracking included.

Request Access

Submit your brand and campaign goals for review. Approved advertisers onboard with a specialist and are typically live within 48 hours.

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Access by verification only. See if you qualify.

Already on the network? Contact your performance team directly.