MonkeyTilt

MonkeyTilt needed to identify the highest-converting markets for its crypto-casino and sportsbook offering across a broad initial geo set. They also needed to acquire players at a sustainable CPA while scaling into its best-performing markets, but they faced these challenges:

• Geo efficiency. Launching across seven markets simultaneously required a rapid mechanism to identify which geos produced sustainable CPAs and which should be paused before budget was exhausted.
• Creative differentiation. The crypto-casino display space is saturated with generic bonus offers. MonkeyTilt's bold brand identity needed to translate into a distinct creative advantage across multiple audience types and markets.
• Audience depth. Reaching crypto-active players with verified casino and sportsbook behaviour required on-chain targeting unavailable on standard display networks.

Blockchain-Ads provided the multi-geo infrastructure and on-chain targeting MonkeyTilt required to test, identify, and scale its best-performing markets within a single platform, offering the following capabilities:

• Crypto-native publisher inventory. Campaigns reached players across 9,000+ crypto and iGaming publishers in Canada and the DACH region, placing MonkeyTilt's creatives inside the content environments its target audience already inhabits.
• On-chain behavioural targeting. BCA's audience segments reached users with verified crypto activity and casino or sportsbook behaviour, matching MonkeyTilt's 500% bonus and instant payout positioning to the highest-intent players available.
• Multi-geo testing infrastructure. Independent campaigns ran across Canada, Germany, Austria, Switzerland, and four additional markets simultaneously, enabling rapid CPA comparison and budget reallocation toward the highest-converting geos.‍
• Flux Campaign retargeting. Pmax and retargeting Flux Campaigns ran across Canada, Austria, Switzerland, and Germany to re-engage users who had clicked but not yet converted, extending acquisition reach beyond the initial display layer.

• Impressions: 14M+ delivered across 7 markets over 4 months.
• Lowest CPA: $85.42 in Canada across the primary acquisition campaign.
• Blended CPA: $171.08 across all markets and formats.
• Conversion rate: 0.99% blended across all campaigns.
• CTR: 0.53% blended across all formats.
• CPC: $1.69 across 71,656 clicks.

Display campaigns launched across seven markets simultaneously: Canada, Germany, Austria, Switzerland, South Africa, Japan, and Turkey. The launch creative led with a "500% Bonus Up to $10,000." Instant Withdrawals & 24/7 Support" offer against MonkeyTilt's signature dark purple visual identity. Canada immediately produced the strongest performance at an $85.42 CPA, while South Africa, Japan, and Turkey yielded CPAs above $1,800 and were paused. Nordic markets tested in December produced near-zero conversion volumes and were also paused.

Budget consolidated into Canada, Germany, Austria, and Switzerland. Flux Campaigns launched as a Pmax and retargeting layer across all four markets, running alongside the existing display campaigns. The creative refreshed to test two angles in parallel: an "Instant Payouts & 24/7 Support" reliability message and a refreshed "500% Bonus" offer. Canada continued to anchor performance, with the Flux retargeting campaign delivering 92 conversions at a $206.40 CPA, and Austria producing the strongest DACH result at $169.11 on the display layer.

Five new creative angles launched simultaneously in February to identify which message drove the strongest intent among warm audiences. A social proof angle "Used By Top Crypto Creators" ran alongside a trust-led "Paid. On Time." message, a game-specific "Win $8888 on Baccarat" angle, a QR-code direct response creative, and a "Premium Sportsbook & VIP Casino" dual-positioning banner. Canada remained the primary acquisition market, delivering a further 91 conversions at a $105.92 CPA through the final phase.