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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
User Engagement Definition
User engagement refers to the level and frequency of interactions users have with digital assets, including clicks, likes, shares, app usage, and purchases. High engagement signals strong brand interest and helps drive conversions.
How User Engagement Works
- Engagement metrics include likes, comments, page views, and time spent.
- Brands monitor engagement to assess content effectiveness.
- Interactive formats like polls, videos, and stories enhance engagement.
- Campaigns are optimized based on user behavior data.
Example of User Engagement
An e-commerce brand uses Instagram Stories with polls and swipe-ups to boost interaction rates.
Why User Engagement Matters in Advertising
- Indicates audience interest and content effectiveness
- Improves brand loyalty and retention
- Increases conversion likelihood through consistent interaction
- Essential for building lasting customer relationships
