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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Bottom of the Funnel Definition
Bottom of the Funnel (BoFu) represents the last phase of the customer journey, where prospects have shown high intent and are prepared to make a purchasing decision. Marketing efforts at this stage focus on driving conversions through offers, product comparisons, or direct calls to action.
How Bottom of the Funnel Works
- Leads are nurtured through awareness and consideration stages.
- High-intent prospects receive targeted messaging (e.g., demos, trials, promotions).
- Marketing and sales teams collaborate to close deals.
- Performance is measured by conversions, purchases, or sign-ups.
Example of Bottom of the Funnel
A SaaS company sends a limited-time discount to trial users, encouraging them to purchase the full subscription.
Why Bottom of the Funnel Matters in Advertising
- Drives revenue by converting leads into customers
- Requires precise targeting and relevant offers
- Maximizes return on earlier marketing investments
- Essential for completing the customer acquisition cycle
