电子竞技营销：体育博彩的10种最佳策略

Esport marketing is a hot topic right now because in recent years, eSports has become a major source of revenue for influencers, marketers, and eSports enthusiasts. Until recently, only a few brands like Intel and Red Bull had sponsorship deals with eSports teams, but bigger brands like Coca-Cola and Mercedes have also jumped on the eSports marketing train.

If you're hearing about it for the first time, eSports is simply competitive video gaming on a much larger scale. It has a huge fan base among the younger demographic, and according to a joint study by Neilson and Twitch in the US, fans of the sport are hardcore loyalists.

Twitch is one of the major streaming platforms for eSports tournaments, and currently, there's a low volume of ads on the service. Due to the interactive social element and low competition, sponsored ads tend to have a high success rate as streaming fans are immersed in the content that they watch.

Significant eSports events like the CS:GO Major or Worlds can drive new customer acquisition in sportsbooks if the marketing is done right. If you’re wondering how to advertise eSports, you're in the right place. Here's a list of the best strategies to incorporate:

1. Esports Audience Targeting and Segmentation
2. Strategic Channel Selection
3. Esports Influencer Partnerships and Collaborations
4. Esports Content Marketing For Gamers
5. Paid Advertising Campaigns in eSports
6. Esports Team Event Sponsorships and Hosting
7. Video Marketing and Streaming Platforms
8. In-Game Advertising in eSports
9. Social Media Engagement and Community Building
10. Experiential Marketing in Esports

Keep reading while I break down how to make these strategies work for your sportsbook and help you reach your target audience.

1. Esports Audience Targeting and Segmentation

Having a key understanding of the eSports community is the first requirement needed to create a potentially successful targeted esports marketing strategy. You don't want to make the mistake of thinking that all esports fans fall within the same category. Like traditional sports marketing, eSports is divided into different types and the target audiences should be categorized based on the kind of games they like. Popular genres include:

• Player vs. Player (PvP)
• Multiplayer Online Battle Arena (MOBA)
• Massively Multiplayer Online Role-Playing Games (MMORPG)
• First-Person Shooter (FPS)
• Real-Time Strategy (RTS)

By identifying and segmenting your audience into these categories, most of the work is done and you can now create content that appeals to each group. Audience segmentation also helps you know which esports teams and esports brands you can collaborate with based on those your audience likes.

2. Strategic Channel Selection

After determining the composition of your audience and what games they like, the next step is to figure out where they spend their gaming time. Esports enthusiasts and mobile gamers dedicate most of their time to streaming platforms more than anywhere else, so this is where you choose from. The most popular platforms include:

• Twitch
• YouTube
• Kick
• TikTok Live
• DLive
• Hitbox

The viewership numbers on these platforms are a good way to identify which ones should be worth your investment. You can also compare subscription plans and target channels where there's less competition.

3. Esports Influencer Partnerships and Collaborations

Developing partnerships and collaborations with top eSports influencers will help you expand your reach during your esports marketing campaigns. Remember that choosing the right ones goes beyond popularity, as you need to factor in their active platforms and audience to connect with the right esports audience.

The partnership between Drake and Stake is a model example of a successful collaboration between a sportsbook and a major influencer, showcasing the power of brand partnerships within the growing esports industry. Several other prominent influencers have made a name for themselves from playing their favorite competitive gaming titles consistently over the years.

Among them, Tyler “Ninja” Blevins is regarded as one of the most popular Twitch influencers, gamers, and YouTubers today. Forbes estimated his net worth to be in the $25–$40 million range. He also set a Twitch.tv record for an individual stream when he collaborated with other superstars like Drake, JuJu Smith-Schuster, and Travis Scott. Other popular Twitch influencers are AuronPlay and Rubius, all part of the highly engaged gaming community.

4. Esports Content Marketing For Gamers

You can give yourself more visibility within the eSports marketing world by creating unique content for gamers. If you're going to go this route, do more vlogging than writing because the eSports enthusiasts in your tech-savvy audience are already used to watching video content on social media channels. Also, ensure your content has valuable gaming information to set you apart and strengthen your brand image.

If you've been successful at forming a partnership with any of the top eSports influencers, you can have them create exclusive content for you. To ensure your conversions are headed in the right direction, include a CTA at the end of your vlog to drive traffic and boost fan engagement within the esports community. While there's a lot of competition in this area, you stand a fair chance of becoming a viral sensation if there's value in your content.

5. Paid Advertising Campaigns in eSports

Esports advertising can include ad placements on livestream platforms like Twitch and YouTube during live eSports events. Over 70 million users have been recorded to stream 400+ million hours of content per month, which makes placing ads during these broadcasts an effective advertising tool for reaching a global audience.

Search engine advertising such as Google ads, and display ad networks like Blockchain-ads, can also act as suitable outlets to give your campaigns wider reach. If you're feeling lucky, try using multiple platforms for your advertisements to gain more brand visibility and increase the following for your esports marketing brand.

6. Esports Team Event Sponsorships and Hosting

Sponsoring an eSports team will help you grab the attention of your audience quickly. You can do this by piggybacking on the popularity of an established streamer. The benefit of this is that you don't need to go scouting for an audience, as high-profile streamers already have a ready-made fan base that are core loyalists.

If you're a newbie in the eSports marketing community, you can also host team events and start small while at it. Visit gaming arcades and eSports hubs to look for small business owners willing to co-sponsor teams and go up from here. Some types of tournaments you can host on Twitch include mini tournaments and team meetings.

7. Video Marketing and Streaming Platforms

Within the marketing niche, videos have been known to stimulate more interest and engagement than any other type of content. The benefit of video marketing, over any other form, is that you dispense more information in a shorter timeframe while eliciting emotional responses from your passionate esports audience.

All major streaming platforms will allow you to place your video ads on someone else's stream. One important thing to remember here is that people who use these platforms are visiting for immersive experiences and entertainment. To ensure you're getting the needed attention and conversions, ensure your video ads are entertaining and captivating while choosing the right channel for maximum brand visibility.

8. In-Game Advertising in eSports

In-game advertisements involve placing ads within the eSports gaming environment as the event progresses. This advertising method can take various forms such as native ads, video ads, static banners, and rich media. Here's a look at what each in-game ad offers:

• Native ads. These ads are designed to blend naturally with the game.
• Video ads. Create engaging video content and seamlessly integrate it into the game.
• Static banners. Banner ads are exactly what they sound like. They're Non-intrusive and can be placed at the top, bottom, or corner of the in-game environment.
• Rich media. Visually appealing ads can be in video or banner format. The idea is to make them interactive to enhance user engagement.

9. Social Media Engagement and Community Building

Social media, particularly Twitch and YouTube, are adored by eSports gamers and fans for their video latency and quality. The degree of intimacy provided by these social media platforms has aided significantly in the popularity of eSports and the growth of the gaming industry. Enthusiasts and gamers have an opportunity to mingle, interact, and form communities, enhancing community engagement。Facebook和Instagram等社交媒体平台也是游戏玩家之间建立社区的好途径。这些频道可以报道电子竞技队伍和选手的日常运作，为电子竞技组织提供宝贵的品牌推广机会。

10。电子竞技中的体验式营销

体验式电子竞技营销提供了一种以消费者为中心的体验，与其他营销策略相比，这种体验更加切实和互动。 借助体验式营销，电子竞技赛事吸引了大家 而且你可以为品牌创造机会，让他们以多种形式与潜在客户互动。

通过组织具有互动空间的电子竞技赛事（包括虚拟赛事和现场赛事）所带来的刺激，是吸引人们关注业务的绝佳工具。但是，很难忽视社交媒体在所有这一切中的重要性。确保你利用社交网络的力量，让人们知道你将要去哪里以及谁会和你在一起。

体育博彩的电子竞技营销：广告商必须知道的

对于广告商和营销人员来说，电子竞技是一个尚未开发的巨大金矿。电子游戏竞赛很有趣，拥有忠实的粉丝群，他们将不遗余力地直播自己喜欢的游戏并与在线朋友互动。这个生态系统的分支是 电子竞技博彩，这为粉丝创造了通过预测赚钱的机会。

与传统体育博彩一样，球迷可以对他们预测会获胜的球队或球员下注。通过促进与知名团队和品牌的合作伙伴关系， 营销人员有机会利用电子竞技博彩玩家的广泛格局来获得经济收益。作为广告商，您需要了解以下内容：

什么是电子竞技？

电子竞技这个名字是电子竞技的删节版本。 它是电子游戏的一个子集，采用电子游戏的竞赛形式。这些竞技赛事由职业选手组织，他们可以是个人比赛，也可以作为团队的一部分进行比赛。

与常规体育赛事一样，许多电子竞技锦标赛采用类似的结构，包括联赛、球队和球员。游戏的社交成分在很大程度上使其受欢迎，直播的互动性质证明了这一点。最受欢迎的电子竞技类型包括：

• 多人在线战斗竞技场 (MOBA)
• 大型多人在线角色扮演游戏 (MMORPG)
• 大逃杀
• 玩家对玩家 (PvP)
• 第一人称射击游戏 (FPS)

电子竞技市场有多大？

在 2024 年， 电子竞技博彩的预计收入估计将达到25亿美元。到2029年，6.72％的年增长率将使预计市值达到35亿美元。 美国是电子竞技博彩市场中收入最高的国家，预计2024年的市值为7.212亿美元。

电子竞技是 iGaming 的一部分吗？

是的， 电子竞技归类于 iGaming 在线赌博公司已开始将其整合到他们的平台中。游戏和赌博的融合为更具创新性的博彩类型和市场打开了大门。随着其影响力继续蔓延到iGaming世界的每个角落，政府正在争先恐后地跟上步伐。在这个新格局中， 监管机构正在重新评估赌博法并出台灵活的法规 这更适合数字时代。

电子竞技博彩广告如何运作？

电子竞技博彩营销与广告传统体育博彩类似，但有一个关键区别。 电子竞技的目标受众需要不同的语气和营销渠道。Twitch和YouTube游戏是电子竞技报道的首选平台，因此您的电子竞技博彩目标市场应该设在此。

这个想法是通过讨论论坛和独家内容创作来建立一个由志同道合的人组成的社区。通过围绕您的体育博彩建立一个强大且参与度高的社区，您可以 吸引兴趣并最终为您的电子竞技博彩平台带来流量。 一些可以帮助解决这个问题的常见广告渠道包括：

• 网红营销
• 付费广告
• 社交媒体参与度

最好的电子竞技广告解决方案是什么？

尽管YouTube和Twitch等流媒体平台一直是电子竞技最受欢迎的广告解决方案，但创新的 区块链广告等广告网络 已经成为新的强国。这个无与伦比的平台彻底改变了广告方式，并为真实流量带来了真正的解决方案。到目前为止， 区块链广告已为9,000多家发布商带来了成果，并成功开展了1,500多个活动。

有哪些电子竞技广告示例？

不列颠哥伦比亚省游戏 和 Stake.com是两家最重要的基于加密货币的在线体育博彩公司，已使用区块链广告发起了用户获取活动。 这些广告活动旨在吸引新的付费玩家并最大限度地提高广告支出回报。随后，这些区块链广告取得了强劲的业绩，提高了参与度和收入 不列颠哥伦比亚省游戏 和 Stake.com。

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