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Intent-Based Targeting Definition
Intent-based targeting identifies and delivers ads to users who demonstrate purchase intent through online actions such as keyword searches, site visits, or content engagement. It ensures ads reach consumers likely to convert, improving campaign efficiency.
How Intent-Based Targeting Works
- Platforms analyze user signals like search queries, product views, or interactions.
- Audiences are segmented based on intent level (e.g., high intent = active researchers).
- Ads are shown to users during decision-making stages.
- Often used in search, display, and programmatic campaigns.
Example of Intent-Based Targeting
A travel brand targets users searching for "best summer vacation deals" with relevant offers across search and display ads.
Why Intent-Based Targeting Matters in Advertising
- Increases conversion rates by focusing on engaged, ready-to-buy audiences
- Reduces wasted ad spend on low-interest users
- Enhances relevance and timing of ads in the buyer journey
- Drives efficient, high-ROI marketing campaigns
