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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Programmatic Ads Definition
Programmatic ads refer to the automated buying and selling of digital advertising using technology platforms, data, and algorithms. This process allows advertisers to purchase ad inventory in real time, optimizing targeting, efficiency, and scalability.
How Programmatic Ads Works
- Advertisers use DSPs to set campaign parameters.
- Ad inventory is sourced from exchanges and SSPs.
- Real-time bidding determines which ads are shown.
- Performance data informs ongoing optimization.
Example of Programmatic Ads
A travel brand uses a DSP to buy display ads programmatically across news, lifestyle, and weather websites.
Why Programmatic Ads Matters in Advertising
- Automates large-scale ad buying for efficiency
- Provides real-time, data-driven targeting
- Increases campaign reach and performance
- Essential for modern, scalable advertising strategies
