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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Media Buying Definition
Media buying is the process of acquiring advertising space or time on platforms like websites, TV, radio, or social media. Buyers negotiate placements, manage bids, and optimize ad delivery to maximize exposure and campaign performance.
How Media Buying Works
- Media planners identify target audiences and channels.
- Buyers negotiate rates or participate in programmatic auctions.
- Ads are placed across selected platforms based on strategy.
- Performance is monitored and adjusted in real-time.
Example of Media Buying
An agency buys display ad inventory on premium news sites through programmatic exchanges to reach business professionals.
Why Media Buying Matters in Advertising
- Ensures ads reach the right audience efficiently
- Optimizes budget by negotiating rates or bidding smartly
- Supports multi-channel campaign execution
- Critical for maximizing reach, impressions, and conversions
