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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Middle-of-Funnel (MOFU) Definition
Middle-of-Funnel (MOFU) refers to the marketing funnel's stage where prospects, already aware of a brand, engage with educational content, product information, or comparisons to move closer to a purchase decision.
How Middle-of-Funnel Works
- Prospects enter MOFU after showing initial interest (TOFU stage).
- Nurturing campaigns deliver case studies, webinars, product demos.
- Trust-building and addressing objections occur during MOFU.
- Qualified leads progress toward conversion or sales outreach.
Example of Middle-of-Funnel
A B2B company offers a webinar explaining product benefits to leads who downloaded an eBook.
Why Middle-of-Funnel Matters in Advertising
- Builds trust and addresses buyer objections
- Prepares prospects for conversion at BOFU stage
- Increases lead quality and conversion rates
- Supports effective, non-intrusive lead nurturing
