Ubisoft Case Study

500,000+

Total Conversions

$65M+

Lifetime Value

$130.40

Avg Revenue Per Player

9.3x

Return on Ad Spend

Company

Ubisoft

Campaign Type

User Acquisition

Industry

Gaming

Case Timeline

90 days

Strategy

Targeted AAA gaming audiences and console/PC enthusiasts to drive premium game sales with exceptional lifetime value through immersive gaming campaigns.

Ubisoft, the AAA gaming publisher behind Assassin's Creed and Far Cry franchises, sought to drive sales for their premium console and PC titles while maximizing player lifetime value. With a $7.8M campaign budget over 90 days, the campaign targeted serious gamers across PlayStation, Xbox, and PC platforms.

Campaign Overview and Strategy

The premium gaming acquisition strategy included:

Audience Targeting: Utilized PC/Console Gaming and Web3 Gamers from Behavioral Targeting for experienced players seeking premium gaming experiences. Interest-Based Targeting focused on PC/Console Gaming and RPG & MMO segments for audiences invested in high-production narrative adventures.
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Franchise Recognition Strategy: Leveraged established Assassin's Creed, Far Cry, and Rainbow Six intellectual property for immediate brand recognition.
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Platform-Specific Campaign Optimization: Coordinated PlayStation 5, Xbox Series X, and PC messaging emphasizing exclusive features and technical capabilities.

Results

Total Conversions: 500,000+ console and PC game purchases
Total Revenue: $65,200,000 in player lifetime spending
Impressions: 74.8 million across gaming and entertainment platforms
Click-Through Rate: 3.2% across AAA gaming campaigns

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Inactive-State

Active State

Why It Worked

Premium Gaming Targeting: Reaching console and PC gamers interested in AAA titles ensured high-value purchases with strong DLC adoption rates of 68%
Cinematic Content Strategy: Emphasizing Ubisoft's trademark storytelling, world-building, and visual quality appealed to players seeking immersive gaming experiences
Platform Optimization: Tailored campaigns for PlayStation, Xbox, and PC audiences with platform-specific features and exclusive content messaging

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Conclusion

Ubisoft's AAA game acquisition campaign demonstrates the power of targeting premium gaming audiences with high-production-value content. By emphasizing cinematic storytelling and immersive gameplay experiences, Ubisoft achieved exceptional lifetime value while building engaged long-term player communities—proving that premium console and PC games can drive both scale and revenue through sophisticated audience targeting.