Otter AI Case Study
Blockchain-Ads connected Otter AI with productivity-focused professionals through targeted SaaS and workplace efficiency segments. The campaign prioritized remote workers and business teams actively seeking meeting automation and transcription solutions.
Campaign Overview
Otter AI, the AI-powered meeting transcription tool, sought to expand their user base among remote teams and productivity-focused professionals. With a total ad spend of $936,000 over 120 days, the campaign targeted business teams seeking meeting automation and transcription solutions.
Strategy
The campaign employed strategic audience targeting across behavioral and interest-based segments:
- Audience Targeting: Targeted SaaS Subscribers and AI Tech Users actively using workplace productivity tools, interested in SaaS Buyers, Workplace Productivity, and Marketing Tech segments seeking meeting automation solutions.
- Ad Creative Strategy: Messaging emphasized time savings and meeting efficiency to resonate with productivity-conscious professionals and business teams.
- Retargeting Strategy: Sequential messaging moved users from awareness to free trial signup through progressive feature education and benefits.
- Campaign Optimization: Real-time performance monitoring adjusted creative variations to maximize signup rates across different professional audience segments.
Results
- Total Conversions: 18,000 new registered users across web and mobile platforms during four-month campaign period
- Total Reach: 6.5 million qualified impressions delivered to SaaS users and workplace productivity-focused audience segments
- Conversion Rate: 4.1% from impression to completed free trial signup, exceeding SaaS industry benchmarks significantly
- Cost Per Acquisition: $52 per new user—74% lower than the 2025 industry average for emerging AI SaaS companies, which typically ranges around $200 per user.
- Return on Ad Spend: 7.2× return measured by user lifetime value projections and premium subscription conversion rates
Execution
- Precise Audience Targeting: SaaS Buyers and Workplace Productivity segments delivered highly qualified users with immediate transcription needs
- Strategic Market Positioning: Messaging focused on time savings resonated with busy professionals seeking meeting efficiency and automation
- Behavioral Targeting Advantage: SaaS Subscribers showed higher trial-to-paid conversion rates compared to broader audience targeting approaches
- Interest-Based Reach: Marketing Tech and CRM Tools targeting connected with teams already using productivity software ecosystems
- Platform Timing: Campaign launch aligned with increased remote work adoption and growing demand for virtual meeting solutions
Insights & Learnings
Otter AI's user acquisition campaign demonstrates the effectiveness of combining Behavioral Targeting and Interest-Based Targeting for SaaS products. The SaaS Subscribers, Workplace Productivity, and AI Tech Users segments delivered highly qualified users with strong intent. This targeting approach proved particularly effective for productivity tools competing in established markets with existing alternatives. The campaign's success validates the strategy of reaching professionals through precise audience segmentation around workplace needs. Otter AI can scale this approach across additional markets while maintaining efficient Cost Per Acquisition metrics.
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