NEAR NFT Marketplace

Paras is an NFT marketplace on the NEAR blockchain specializing in collectible cards. The goal was to scale NFT sales in 30 days. Because Paras wanted to specifically target NEAR token holders with a known interest in NFTs—and track on-chain transactions that occurred outside their website—working with a Web3-native ad network became essential.

The Goal/Campaign Overview

Paras' primary aim was to drive NFT sales and attract serious collectors while growing its user base on the NEAR blockchain. The campaign ran for 90 days from January to March 2022 with an ad spend of $90,000, leveraging wallet-based targeting to reach active NEAR users.

The Strategy

1. Wallet Targeting: The campaign focused on active NEAR wallet holders with recent on-chain activity, including high transaction frequency, a history of NFT purchases and a large portfolio size.
2. Web3 Audience Targeting: NEAR holders, NFT collectors, Web3 natives, and high-value players.
3. On-Chain Tracking & Reporting: Paras used Blockchain-Ads to measure results by monitoring actual NFT sales on NEAR blockchain, eliminating the need for Web2-based pixel tracking.

The Results

• $5,000,000 in NFT Sales (Within 30 Days): A remarkable jump from the initial $40K sales figure.
• 12,000+ New Collectors: Proven interest in building robust NFT portfolios on NEAR.
• 300,000 Unique Website Visitors: A testament to expanded brand awareness and interest.

This surge in transaction volume aligned with NEAR’s broader push to reach 10 million wallets in 2022, underscoring the chain’s growing prominence.

Why It Worked

1. Granular Wallet Targeting: By focusing on NEAR wallets and analyzing NFT trading behavior, Blockchain-Ads ensured that every impression reached likely buyers.
2. On-Chain Attribution: Relying on transactions recorded directly on the NEAR blockchain eliminated the usual conversion-tracking hurdles that occur in Web2.
3. Collaboration with NEAR: A joint effort by NEAR and Paras contributed to ecosystem growth, creating a virtuous cycle of publicity and adoption.

The Takeaway

Paras proved that a hyper-targeted campaign using wallet-level insights can unlock exponential growth in NFT sales. With $5M in monthly volume and 12,000 new collectors in just 90 days, the NEAR NFT Marketplace set a strong precedent for how on-chain strategies can dramatically boost sales in emerging Web3 ecosystems.