DeckRight Case Study

300,000+

Workspaces Created

84,500

Team Accounts

40%

Cost Efficiency

73%

Activation Rate

Company

DeckRight

Campaign Type

User Acquisition

Industry

Software & AI

Case Timeline

90 days

Strategy

Leveraged dual-audience targeting across business professionals and educational institutions to drive collaborative workspace adoption with AI-powered presentation tools.

DeckRight, an AI-powered collaborative presentation platform, sought to build a substantial user base across both professional and educational markets. With a $480K campaign budget over 90 days, the campaign targeted business teams and student groups seeking efficient presentation collaboration tools.

Campaign Overview and Strategy

The dual-market acquisition approach included:

Audience Targeting: Targeted SaaS Subscribers for established tool users seeking presentation solutions. Reached AI Tech Users and AI for Business segments to capture audiences actively exploring AI-powered productivity tools.
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Collaboration Positioning: Emphasized real-time team presentation building and AI-powered design assistance for efficient group workflows.
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Platform Integration Strategy: Highlighted seamless integration with existing business tools like Slack, Teams, and Google Workspace systems.

Results

Workspaces Created: 300,000+ professional and student workspaces
Team Sign-ups: 84,500 multi-user team accounts
Average Team Size: 3.6 members per workspace
Cost Efficiency: 40% lower CPA than industry benchmarks
Impressions: 35.4 million across business and education platforms
Activation Rate: 73% workspace-to-first-presentation completion

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Inactive-State

Active State

Why It Worked

Dual-Market Strategy: Simultaneously targeting business teams and student groups maximized addressable market while maintaining relevant messaging for each segment
Collaboration Focus: Emphasizing team-based presentation building and real-time collaboration features appealed to users seeking efficient group work solutions
Educational Partnerships: Strategic campaigns targeting university departments and student organizations created viral adoption within academic institutions

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Conclusion

DeckRight's workspace acquisition campaign demonstrates the power of dual-audience targeting across professional and educational segments. By emphasizing collaborative presentation building and AI-powered design assistance, DeckRight achieved significant scale while maintaining cost efficiency—proving that productivity tools can successfully bridge business and academic markets through strategic audience segmentation.