CBDfx Case Study
Leveraged compliant health and wellness targeting to drive CBD product sales through regulatory-approved messaging and age-verified audience segmentation.
CBDfx, a premium CBD wellness brand, launched a comprehensive compliant customer acquisition campaign to reach health-conscious consumers seeking quality CBD products. With a $1.638M campaign budget over 120 days, the campaign navigated complex regulatory requirements while targeting wellness enthusiasts across legal CBD markets.
Campaign Overview and Strategy
The compliance-focused acquisition strategy encompassed:
- Audience Targeting: Combined General Subscribers and 1st Party Audiences targeting wellness-conscious consumers researching natural health alternatives.
- Compliance Strategy: Implemented mandatory age verification and regulatory adherence across all advertising campaigns.
- Educational Content Strategy: Developed comprehensive information about CBD benefits, dosage guidelines, and premium manufacturing processes.
Results
- New Customers: 42,000 compliant CBD product purchasers
- Total Sales Revenue: $6,720,000 in regulated CBD product sales
- Average Order Value: $160 per customer lifetime value
- Impressions: 89.4 million across health and wellness platforms
- Click-Through Rate: 3.8% across regulated CBD campaigns
Why It Worked
Why it Worked
- Custom Audience Targeting: General Subscribers and 1st Party Audiences provided compliant reach while maintaining regulatory standards.
- Compliance-First Strategy: 100% regulatory adherence ensured sustainable advertising without platform violations or regulatory issues.
- Educational Content Focus: Emphasizing product quality and lab testing built trust with cautious consumers in regulated markets.
- Age-Verified Precision: Custom segment targeting ensured qualified adult reach, resulting in high-intent acquisition and retention.
Conclusion
CBDfx's campaign demonstrates compliant advertising effectiveness through specialized wellness targeting in regulated markets. The campaign achieved exceptional customer acquisition while maintaining strict regulatory standards through compliance-focused approaches. This success proves regulated CBD brands can drive sustainable scale and revenue growth.
Success Stories
What success looks like
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