BC.Game
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BC.Game

BC.Game Case Study

18,000
New Players
$3.24M
Regional Deposits
$52
Cost Per Player
7.2x
Return on Ad Spend
Company
BC.Game
Campaign Type
User Acquisition
Industry
iGaming
Case Timeline
60 days
Strategy

Targeted LATAM Casino Players and Sports Bettors with localized crypto gambling experiences, driving first-time deposits through compliant regional campaigns.

BC.Game, a prominent cryptocurrency casino platform, launched a targeted regional expansion campaign across Latin American markets to capture growing crypto gaming demand. With a $936K campaign budget over 60 days, the campaign focused on Spanish and Portuguese-speaking players seeking accessible crypto gambling options.

Campaign Overview and Strategy

The LATAM-focused acquisition strategy included:

  • Audience Targeting: Targeted Casino Players and High Value Casino Players for premium crypto gaming engagement. Focused on Sports Bettors and Gambling Watchers for comprehensive iGaming audience reach.
    ‍
  • Geographic Compliance Strategy: Implemented age verification systems and responsible gambling messaging across regulated LATAM jurisdictions.
    ‍
  • Mobile Gaming Optimization: Prioritized mobile-first experiences recognizing high smartphone penetration in target markets.
    ‍
  • Payment Method Integration: Emphasized cryptocurrency benefits alongside traditional regional payment options for accessibility.

Results

  • Total Conversions: 18,000 new players
  • Total Sales: $3,240,000 in first-time deposit ‍
  • Click-Through Rate: 5.7% across regional iGaming advertising placements‍
  • Total Reach: 45.6 million impressions across LATAM gaming platforms
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Why It Worked

  • LATAM Localization: Tailoring campaigns for Latin American markets with local currencies, payment methods, and Spanish/Portuguese messaging resulted in 89% game variety adoption
  • Regional Gaming Preferences: Emphasizing popular local gaming styles, sports betting on regional leagues, and culturally relevant casino games drove strong engagement
  • Crypto Accessibility: Highlighting cryptocurrency benefits in regions with banking limitations and currency volatility appealed to users seeking financial alternatives
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Conclusion

BC.Game's targeted iGaming expansion demonstrates effective crypto casino marketing strategies. Strategic audience targeting through Casino Players and Sports Bettors delivered qualified conversions. Geographic compliance and cultural localization built sustainable regional market penetration.

Reach 12M+

Engaged Web3 users across 10,000+ websites and 37 blockchains.

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