Base Case Study

42,000

Developers Onboarded

$8.5M+

Ecosystem Growth

1,847

Active Projects

73%

Developer Retention

Company

Base

Campaign Type

User Acquisition

Industry

Crypto & Web3

Case Timeline

120 days

Strategy

Targeted blockchain developers and Web3 builders with Layer 2 infrastructure benefits, driving ecosystem adoption through developer-focused campaigns and grant programs.

Base is Coinbase's Layer 2 blockchain platform for scalable Web3 development. The campaign aimed to onboard new blockchain developers to their ecosystem. Base invested $3.2M over 120 days to build a thriving dApp ecosystem.

Campaign Overview and Strategy

The developer-focused ecosystem strategy encompassed:

Audience Targeting: Targeted Active Wallets and DeFi Innovators who actively build Layer 2 solutions. Interest based targeting aimed to reach Blockchain Engineers and AI Tech Users developing cutting-edge Web3 applications.
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Ad Creative Message: The campaign ad creatives emphasized Ethereum compatibility, low fees, and Coinbase institutional backing for reliable development. The message also highlighted developer funding, hackathon prizes, and ecosystem grants to incentivize adoption.

Technical Community Engagement: Reached developers through GitHub, Discord, and forums where blockchain builders collaborate.

Results

Developers Onboarded: 42,000 verified blockchain developer accounts
Ecosystem Growth: $8,500,000 in developer ecosystem funding and grants
Active Projects: 1,847 deployed smart contracts and dApps
Developer Retention: 73% monthly active development participation
Impressions: 56.4 million across Web3 and developer platforms

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Inactive-State

Active State

Why It Worked

Developer-First Targeting: Reaching active blockchain developers and smart contract builders ensured high-quality ecosystem participation with 73% monthly retention
Infrastructure Advantage: Emphasizing Base's Ethereum compatibility, low fees, and Coinbase backing appealed to developers seeking reliable Layer 2 infrastructure
Ecosystem Incentives: Highlighting grant programs, hackathons, and developer support created strong motivation for platform migration and new project development

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Conclusion

Base's developer ecosystem expansion demonstrates the power of targeting blockchain developers with infrastructure opportunities. The campaign achieved exceptional developer adoption by emphasizing Layer 2 scalability and ecosystem grants. This approach proves Layer 2 platforms can successfully compete for developer mindshare through comprehensive strategies.