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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Lead Nurturing Definition
Lead nurturing involves engaging and educating leads over time to guide them through the sales funnel. It uses personalized emails, content, and touchpoints to address pain points, build trust, and increase the likelihood of conversion.
How Lead Nurturing Works
- Leads enter workflows based on interests or behavior.
- Automated emails, retargeting ads, and content keep leads engaged.
- Messaging evolves based on lead interactions and readiness.
- Sales teams engage when leads show high buying intent.
Example of Lead Nurturing
A software company sends educational emails, case studies, and offers to trial users until they convert to paying customers.
Why Lead Nurturing Matters in Advertising
- Builds trust and credibility over time
- Improves lead-to-customer conversion rates
- Shortens sales cycles with targeted education
- Essential for complex, high-value purchases and B2B marketing
