Token Launch

How to List a Coin or Token in PancakeSwap

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Listing your token on PancakeSwap can provide numerous benefits, including increased liquidity and exposure. PancakeSwap has gained a lot of attention as it allows investors to get in on projects early and at reduced fees, thanks to it being built on the Binance Smart Chain. 

To list your token on PancakeSwap, you should create a liquidity pool, verify and optimize your smart contract, and follow the step-by-step guide we’ve outlined in this article.


  • The successful listing of a coin or token on Pancakswap requires liquidity, contract verification, optimization, and strategic outreach.
  • Steps include connecting your wallet, setting up liquidity, detailing token information, choosing trading pairs, and pricing.
  • Maintain momentum post-listing with regular updates, token promotion, and social media engagement.

What You Need to List Your Token on PancakeSwap

Before you can list your token on PancakeSwap, there are several essential steps you need to take to ensure a smooth and successful listing process. 

These prerequisites will help establish your token's legitimacy, liquidity, and efficiency, making it more attractive to potential investors and traders.

1. Liquidity Pool

The first requirement for listing on PancakeSwap is to have a sufficient level of liquidity. Liquidity ensures that there are enough buyers and sellers for your token to trade at a fair price. 

To achieve this, you'll need to create a liquidity pool, which is a pool of funds that traders can use to buy and sell your token. The more funds in the pool, the higher the liquidity of your token.

2. Smart Contract Verification

The second prerequisite for listing on PancakeSwap is to have a verified smart contract. A verified contract assures potential investors and traders that your token is legitimate and has not been compromised by hackers or malicious actors.

To get your contract verified, you can use a service like CertiK or Solidity Finance. These services will audit your contract's code and verify that it's safe, secure, and functions as intended. 

Once your contract is verified, it will be easier for users to trust your token and invest in it.

3. Smart Contract Optimization

While getting your contract verified, it's also crucial to optimize it for efficiency. An optimized contract is well-written, uses minimal gas, and runs smoothly on the Binance Smart Chain.

Gas refers to the fee that users pay to execute transactions on the blockchain. The less gas your contract consumes, the cheaper it will be for users to trade your token.

 By optimizing your contract, you can reduce gas fees and make your token more attractive to potential traders.

To optimize your contract, consider the following:

  • Use efficient data types and structures
  • Minimize the use of loops and complex computations
  • Avoid unnecessary storage reads and writes
  • Use well-established and audited libraries and code patterns

Step-by-Step Guide to Listing Your Token on PancakeSwap

Listing your token on PancakeSwap is a pretty straightforward process. Just follow these simple steps, and you'll have your token up and trading in no time.

1. Connect Your Wallet

First things first, you need to connect your wallet to PancakeSwap. Just click on the "Connect" button in the top right corner of the website and choose your favorite wallet provider. 

PancakeSwap works with a bunch of popular wallets like MetaMask and Trust Wallet, so you shouldn't have any trouble finding one that suits you.

2. Create the Liquidity Pool

Next up, you'll need to create a liquidity pool for your token. Click on "Trade" in the top menu and then select "Add Liquidity." Choose the trading pair you want to create the pool for and enter the amount of each token you want to put in. 

PancakeSwap will do some quick math to figure out the exchange rate and how many liquidity tokens you'll get in return. These liquidity tokens basically represent your share of the pool.

3. Add Token Details

After you've set up your liquidity pool, it's time to add your token details. Go to the main page and click on "Create a Pair." 

Find your token in the list, and then fill in the token symbol, name, and the number of decimal places.

Don't forget to upload your token logo! It should be a PNG file with a resolution of at least 512×512 pixels. A nice logo can really help your token stand out.

4. Set the Trading Pair

Now, you need to set the trading pair for your token. Click on "Trade" in the top menu and then "Trade" again. Find your token in the list and choose the trading pair you want to set it against.

For example, if your token is called XYZ, you might want to pair it with BNB or BUSD. If the trading pair you want doesn't exist yet, no worries! You can create a new one.

5. Set the Token Price

Once you've got your trading pair sorted, it's time to set the price for your token. You can do this by using the price slider on the trading page. Make sure to set a price that's competitive and will get people interested in buying and selling your token. 

You can also set a price range to control how much the price of your token can move.

6. Provide Token Information

Last but not least, make sure to give people all the important information about your token. This includes stuff like the total supply, the contract address, and any other details that people should know.

To do this, just click on the "Info" button next to your token on the trading page. Fill in all the necessary information, so that investors and traders can make smart decisions.

And there you have it! Just follow these easy steps, and your token will be listed on PancakeSwap in no time.

How Long Does It Take To List A Token On PancakeSwap?

The actual process of executing the listing on PancakeSwap itself is relatively straightforward and can be done in 10-30 minutes once the above prerequisites are met.

How Much Liquidity Should I Provide In PancakeSwap To A Newly Created Token?

The amount of liquidity you should provide in PancakeSwap to a newly created token should be at least $400K-$500K. If you're not sure how to get this liquidity, you can try starting an initial DEX offering.

Promoting Your PancakeSwap Listing

Congratulations on listing your token on Pancakeswap! However, your work doesn't end there. To attract investors and traders to your project, you need to actively promote your token listing. 

Why Promote Your Token Listing?

Here's why promoting your listing is crucial and some effective strategies to get the word out.

  1. Increase Visibility: Pancakeswap is a popular platform, but there are countless other projects listed. Promoting your listing helps your token stand out from the crowd and attracts more potential investors and traders.
  2. Build Community: Engaging with your community and promoting your listing can help you build a loyal following. When people invest in your project, they become stakeholders and supporters, helping to spread the word and drive the success of your token.
  3. Generate Buzz: Creating excitement around your token listing can lead to more people investing in your project. When people see that your token is gaining traction, it can create a sense of urgency and encourage them to become stakeholders and supporters.
  4. Establish Credibility: Actively promoting your listing and engaging with your community shows that you're serious about the success of your project. This can help establish trust and credibility, making people more likely to invest in your token.

Promotion Strategies

Here are all the right strategies to promote your new coin listing on PancakeSwap:

Paid Advertising

Consider allocating a budget for paid advertising on Blockchain-Ads or other cryptocurrency-specific websites. This can help you reach a wider audience and drive more investors to your token listing.

Paid advertising with Blockchain-Ads
Paid advertising with Blockchain-Ads

See how Blockchain-Ads can help you target real cryptocurrency users based on their on-chain activities.

Social Media

Leverage the power of social media platforms like Twitter, Telegram, and Discord to announce your listing and keep your community updated. Share regular updates, engage with your followers, and consider offering incentives like airdrops or giveaways to encourage participation.

Influencer Marketing

Collaborate with reputable influencers in the cryptocurrency space who have a large following. Reach out to them and offer incentives for promoting your token. Be sure to choose influencers who align with your project's values and have a genuine interest in your success.

Further Reading: Top 10+ Crypto Influencers on Twitter to Follow in 2024

Content Marketing

Create valuable and informative content related to your project and token. This can include blog posts, videos, infographics, or even a whitepaper that explains your project in detail. Share this content on your website, social media channels, and relevant forums to attract potential investors.

Further Reading: Crypto Content Marketing: Essential Guide & Success Strategies

Email Marketing

Build an email list of interested parties and keep them informed about your project and token listing. Send regular newsletters with updates, exclusive content, and promotional offers to keep your subscribers engaged and encourage them to invest.

Community Engagement

Actively participate in relevant cryptocurrency forums, online communities, and discussion groups. Share your knowledge, answer questions, and provide value to these communities. This can help build trust and credibility for your project and attract interested investors.

Before You Go

Listing your token on Pancakeswap is a significant milestone, but it's just the beginning of your journey in the exciting world of cryptocurrency.

If you're looking to take your project to the next level, consider exploring our Ultimate Web3 Marketing Playbook for a comprehensive approach to marketing your Web3 project. 

And if you're interested in listing your token on other exchanges, our article on How to List Your Token on an Exchange is a must-read.

To ensure the long-term success of your project, continue engaging with your community, monitoring your token's performance, and staying up-to-date with the latest trends.

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Ekokotu Emmanuel Eguono

Mass growth with Blockchain Ads.

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CEO - Social Kick Marketing Agency