Total Impressions 4.2M | CTR 7.89% | Players 21k | CPA $14.28

BetPanda is a decentralized sports betting platform built on blockchain technology. They wanted to expand their user base and increase platform adoption. BetPanda used Blockchain-Ads to launch a targeted user acquisition campaign, leveraging the power of Web3 advertising.

Campaign Overview

The campaign aimed to acquire new users for BetPanda's decentralized sports betting platform. With an ad spend of $300,000, the campaign ran for several weeks, focusing on reaching potential users interested in blockchain-based gambling solutions.

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of sports betting enthusiasts, high-value players, and PlayToEarn gamers to ensure relevance.
• Wallet Targeting: Targeted users of popular crypto wallets such as Metamask, Trust, and Coinbase to ensure audience relevance.
• Crypto Portfolio Targeting: Targeted wallets with balances between $1,500 and $10,000 to attract high-value players.
• Retargeting: Implemented retargeting strategies to re-engage users who showed initial interest but didn't sign up.
• Global Coverage: Utilized Blockchain-Ads' reach across 248 geographic locations to target sports betting enthusiasts globally.

Results

• 21,007 New Users Acquired
• 4,245,059 Impressions
• 335,037 Clicks

Why it Worked

• Precise targeting of crypto-savvy sports betting enthusiasts increased campaign relevance
• Leveraging multiple blockchain networks expanded the potential user base
• Retargeting strategies effectively converted interested users into sign-ups

Conclusion

BetPanda's user acquisition campaign on Blockchain-Ads successfully reached a highly targeted audience of crypto-savvy sports betting enthusiasts. By leveraging Web3 targeting capabilities and focusing on users with relevant wallet types and chain activities, BetPanda achieved impressive results in terms of new user acquisition and engagement.