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 3rd Generation Ad Tech

Wallet Targeting Tech
On-Chain Behavior Profiling
Interest Graph Segmentation
Reach specific cryptocurrency holders based on their digital wallets and transaction history
Connect with audiences categorized by their verified blockchain activities and investments
Connect with audiences categorized by their demonstrated online interactions and preferences
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Onze producten

Verzamelen Gegevens

Blockchain-Ads DMP profileert elke websitebezoeker in ons partnernetwerk, waarbij traditionele datapunten en portemonnee-adressen worden vastgelegd om een unieke, platformonafhankelijke digitale voetafdruk op te bouwen.

Alle gegevens worden anoniem verwerkt met behulp van berekeningen van meerdere partijen en cryptografische versleuteling.

Illustration of how Blockchain-Ads data management platform works for blockchain and traditional advertising

Nauwkeurigheid Reclame op grote schaal

Native-, video-, display- en in-app-advertenties aanbieden aan meer dan
Meer dan 67 miljoen vooraf samengestelde doelgroepen op meer dan 10.000 websites en apps.

Richt gebruikers op basis van interesse, gedrag en activiteiten in de keten, mogelijk gemaakt door ons 3e generatie Ad Tech-algoritme

Illustration of Blockchain-Ads display advertising capabilities with a lady (illustrating a user) holding her phone and different examples of ads in the background

Meten Prestatie

Volg het gedrag van gebruikers, van websitebezoeken tot transacties in de keten, in één oogopslag.

Volledig inzicht in het gebruikerstraject, waarbij activiteiten buiten de keten worden gekoppeld aan acties in de keten

An laptop showing Blockchain-Ads analytics dashboard illustrating performance measurement

Hoe het werkt

Hoe het werkt

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Hoe het werkt

Verzameling van gegevens

Telkens wanneer een gebruiker zijn portemonnee koppelt aan een van onze gegevensproviders/uitgevers, wordt een anonieme ID toegewezen aan zijn apparaat

An illustration of how Blockchain-Ads data collection works with logos of major data providers
Uniswap's interface showing different wallets including Trust, MetaMask, WalletConnect, and Coinbase Wallet
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Doelgroep segmenteren

Hoe het werkt

Doelgroep segmenteren

Blockchain-Ads indexeren 82 blockchains dynamisch en categoriseren mensen op basis van hun portemonnee, adresbezit en activiteit

Blockchain-Ads indexeren 82 blockchains dynamisch en categoriseren mensen op basis van hun portemonnee, adresbezit en activiteit

An image showing different audience segments that can be targeted using Blockchain-Ads
Screenshot of a typical audience data in Blockchain-Ads used in segmenting users into different intent bucketsScreenshot of a typical audience data in Blockchain-Ads used in segmenting users into different intent buckets
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Hoe het werkt

Zeer goed weergeven
gepersonaliseerde advertenties

Zeer relevante advertenties weergeven.
Ex. DeFi-gebruikers krijgen DeFi-gerelateerde advertenties te zien, gamers krijgen advertenties over gaming

Zeer gepersonaliseerde advertenties weergeven

Zeer relevante advertenties weergeven.
Ex. DeFi-gebruikers krijgen DeFi-gerelateerde advertenties te zien, gamers krijgen advertenties over gaming

Illustration of Blockchain-Ads display advertising capabilities with a lady (illustrating a user) holding her phone and different examples of ads in the background
A phone screen showing a typical Blockchain-Ads personalized ad creative A phone screen showing a typical Blockchain-Ads personalized ad creative
Bitcoin chart dashboard representing the ability to advertise to crypto trader audiences

Get in front of your highest value audiences

People actively buying, selling, and analyzing crypto assets across centralized and decentralized exchanges.

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Axie Infinity mobile ad with colorful Axies, bold ‘PLAY NOW’ CTA, and ‘Free Axies’ banner.

Get in front of your highest value audiences

Players engaged with blockchain-based games using tokens, NFTs, or wallets to interact and progress.

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Uniswap's interface showing different wallets including Trust, MetaMask, WalletConnect, and Coinbase Wallet

Get in front of your highest value audiences

People interacting with decentralized protocols for trading, lending, staking, or yield generation across multiple chains.

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Screenshot of MetaWin, showing advertisers can target users interested in crypto casinos

Get in front of your highest value audiences

Crypto users wagering on sports, casinos, or prediction markets using tokens or stablecoins.

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Highest Performing Ad Formats

Smart display

Achieving 25% higher conversion rates than generic display ads.

Native

Driving 18% higher purchase intent and 30% higher CTR than traditional display ads.

Video

95% viewability rates and 1.8x better brand recall than static ads.

In-App

4x higher engagement rates and 2x better retention compared to standard web ads.

Highest Performing Ad Formats

Driving 18% higher purchase intent and 30% higher CTR than traditional display ads.
4x higher engagement rate and 2x better retention rate compared to standard web ads.
Achieve 25% higher conversion rates than generic display ads.
95% viewability rates and 1.8x better brand recall than static ads.
Native
Driving 18% higher purchase intent and 30% higher CTR than traditional display ads.
In-app
4x higher engagement rates and 2x better retention compared to standard web ads.
Smart display
Achieving 25% higher conversion rates than generic display ads.
Video
95% viewability rates and 1.8x better brand recall than static ads.

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