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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Retargeting Definition
Retargeting, also known as remarketing, involves serving ads to users who visited a website, app, or engaged with content but didn’t complete a desired action. It helps re-engage potential customers and increase conversion rates by keeping the brand top-of-mind.
How Retargeting Works
- A tracking pixel collects visitor data on websites or apps.
- Users who didn’t convert are added to retargeting audiences.
- Ads are shown to these users across platforms like Google, Meta, or programmatic networks.
- Retargeting ads encourage users to return and convert.
Example of Retargeting
A user views a pair of shoes on an online store but doesn’t purchase. They later see ads for the same shoes on Instagram.
Why Retargeting Matters in Advertising
- Recaptures lost website visitors and potential customers
- Increases conversions by reinforcing brand messaging
- Enhances ROI by targeting users with proven interest
- Supports lower-funnel marketing strategies effectively
