Topics
Heading
- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Pay Per Lead (PPL) Definition
Pay Per Lead (PPL) is a performance-based advertising model where businesses pay for each verified lead, such as form submissions, sign-ups, or inquiries. It aligns marketing spend with tangible outcomes, ensuring advertisers pay only for potential customers.
How Pay Per Lead Works
- Advertisers run lead generation campaigns via platforms or affiliates.
- Leads are captured through forms, sign-ups, or calls.
- Payments are made per qualified lead, based on agreed criteria.
- Campaign performance is monitored to ensure lead quality.
Example of Pay Per Lead
A mortgage broker pays partners for each pre-qualified borrower who submits an application form online.
Why Pay Per Lead Matters in Advertising
- Aligns costs directly with potential sales opportunities
- Minimizes wasted budget on non-engaged audiences
- Enhances marketing efficiency and ROI tracking
- Ideal for businesses focused on lead generation and conversions