PPL

Pay Per Lead (PPL) Definition

Pay Per Lead (PPL) is a performance-based advertising model where businesses pay for each verified lead, such as form submissions, sign-ups, or inquiries. It aligns marketing spend with tangible outcomes, ensuring advertisers pay only for potential customers.

How Pay Per Lead Works

• Advertisers run lead generation campaigns via platforms or affiliates.
  
  
• Leads are captured through forms, sign-ups, or calls.
  
  
• Payments are made per qualified lead, based on agreed criteria.
  
  
• Campaign performance is monitored to ensure lead quality.
  
  

Example of Pay Per Lead

A mortgage broker pays partners for each pre-qualified borrower who submits an application form online.

Why Pay Per Lead Matters in Advertising

• Aligns costs directly with potential sales opportunities
  
  
• Minimizes wasted budget on non-engaged audiences
  
  
• Enhances marketing efficiency and ROI tracking
  
  
• Ideal for businesses focused on lead generation and conversions