Glossary

PPL

By
Jademi Jude
00
Minutes read
June 27, 2025

Heading

  • Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Text Link

Pay Per Lead (PPL) Definition

Pay Per Lead (PPL) is a performance-based advertising model where businesses pay for each verified lead, such as form submissions, sign-ups, or inquiries. It aligns marketing spend with tangible outcomes, ensuring advertisers pay only for potential customers.

How Pay Per Lead Works

  • Advertisers run lead generation campaigns via platforms or affiliates.

  • Leads are captured through forms, sign-ups, or calls.

  • Payments are made per qualified lead, based on agreed criteria.

  • Campaign performance is monitored to ensure lead quality.

Example of Pay Per Lead

A mortgage broker pays partners for each pre-qualified borrower who submits an application form online.

Why Pay Per Lead Matters in Advertising

  • Aligns costs directly with potential sales opportunities

  • Minimizes wasted budget on non-engaged audiences

  • Enhances marketing efficiency and ROI tracking

  • Ideal for businesses focused on lead generation and conversions

Get Started Now

Schedule a call to qualify and launch your ads

Request Access