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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Creative Type Definition
Creative Type is a classification parameter that identifies the specific format or category of an advertising creative. It categorizes ad formats such as display banners, video ads, native content, rich media, or interactive units, enabling platforms to serve appropriate content and optimize campaign performance across different inventory types.
How Creative Type Works
- Ad platforms automatically detect and classify the format of uploaded creatives.
- Creative Type parameter gets passed along with bid requests and impressions.
- Publishers use Creative Type to match ads with compatible inventory slots.
- Advertisers analyze performance data segmented by different Creative Types.
Example of Creative Type
A retail brand uploads both static banner ads (Creative Type: "display") and video commercials (Creative Type: "video") for a holiday campaign, then compares engagement rates between formats to optimize budget allocation.
Why Creative Type Matters in Advertising
- Ensures ads are served in compatible inventory and optimal placements.
- Enables format-based performance analysis and optimization.
- Supports automated creative decisioning and dynamic serving.
- Facilitates audience targeting based on preferred content formats.
