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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Lead Generation Definition
Lead generation encompasses marketing tactics used to attract prospects and collect their contact details, typically through content, ads, events, or forms. The goal is to build a pipeline of qualified leads for nurturing and eventual conversion.
How Lead Generation Works
- Marketers create value-driven offers (eBooks, demos, discounts).
- Ads, landing pages, or organic content drive traffic to conversion points.
- Forms or interactive tools capture lead data.
- Leads are managed in CRM or automation platforms for follow-up.
Example of Lead Generation
A financial services firm runs LinkedIn Ads offering a free consultation, collecting qualified B2B leads.
Why Lead Generation Matters in Advertising
- Builds a steady stream of potential customers
- Supports measurable, scalable sales growth
- Enables precise audience targeting and segmentation
- Essential for B2B, SaaS, and high-consideration purchases
