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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
B2B Marketing Definition
B2B (Business-to-Business) marketing focuses on promoting products or services to other businesses rather than individual consumers. It often involves longer sales cycles, relationship building, and solutions that address operational, technical, or strategic needs.
How B2B Marketing Works
- Marketers identify business decision-makers (e.g., procurement, executives).
- Campaigns use targeted channels like LinkedIn, industry publications, or email marketing.
- Content emphasizes ROI, efficiency, or solving specific business challenges.
- Leads are nurtured through sales funnels involving demos, consultations, or proposals.
Example of B2B Marketing
A software company promotes its project management platform to mid-sized businesses via LinkedIn ads and industry webinars.
Why B2B Marketing Matters in Advertising
- Drives sales for high-value, often complex products or services
- Builds long-term business relationships and brand authority
- Supports targeted lead generation for efficient sales pipelines
- Aligns marketing with strategic business objectives
