Stake.com Case Study V2
Stake.com aimed to reach tech-savvy, crypto-ready users interested in high-stakes casino gaming and sports betting. The platform needed to efficiently acquire quality players who would make substantial first-time deposits in competitive iGaming markets.
Campaign Overview
Stake.com is one of the leading cryptocurrency online casinos and sports betting exchanges. The platform needed to reach a specific audience of tech-savvy, risk-ready users through targeted advertising. The marketing team launched a user acquisition campaign using Blockchain-Ads to increase both engagement and revenue.
Challenges & Objectives
Problem / Context: Stake.com needed to reach tech-savvy, crypto-ready users interested in high-stakes gambling while competing in saturated iGaming markets with generic targeting approaches.
Campaign Goal: Acquire high-quality players who would make substantial first-time deposits while maintaining positive return on ad spend through crypto-focused audience targeting.
Campaign Objectives:
- Target High Value Casino Players and Sports Bettors with crypto holdings
- Reach Gambling Watchers and Mobile Gaming segments for high-intent users
- Maximize first-time deposit values through premium player acquisition
- Scale efficiently across crypto-native gambling audiences
Results
| Metric | Result |
|---|---|
| Total Conversions | 1,300+ new paying players |
| First-Time Deposits | $182,000 total ($140 average) |
| Click-Through Rate | 1.34% |
| Return on Ad Spend | 7.67x |
| Total Impressions | 80 million |
Why It Worked
Goal:
Acquire high-quality crypto gambling players through precise behavioral and interest-based targeting.
KPIs:
- New player acquisitions from crypto holder segments
- First-time deposit conversion and average deposit values
- Click-through rates and engagement metrics
- Return on ad spend sustainability at scale
Execution:
1. Premium Player Targeting
- Targeted High Value Casino Players interested in crypto-based gaming experiences
- Focused on Sports Bettors to leverage Stake.com's dual platform offering
- Prioritized users demonstrating high-stakes entertainment preferences
2. Interest-Based Segmentation
- Reached Gambling Watchers actively following gaming content and trends
- Engaged Mobile Gaming audiences comfortable with app-based experiences
- Delivered 80 million impressions to crypto-native gambling segments
3. Creative Optimization Strategy
- Developed ad creatives showcasing crypto rewards and exclusive gaming experiences
- Messaging emphasized seamless crypto transactions and platform benefits
- Visual assets highlighted both casino and sportsbook offerings
4. Performance-Driven Scaling
- Systematic budget allocation across high-performing audience segments
- Real-time optimization maintained cost-effective player acquisition rates
- Continuous monitoring maximized deposit conversion efficiency
Conclusion
Crypto Holder Targeting Delivers Premium Players. High Value Casino Players with crypto holdings generated $140 average first-time deposits, significantly above industry standards for new player acquisition campaigns.
- Dual Platform Positioning Maximizes Engagement. Sports Bettors targeting perfectly aligned with Stake.com's combined casino and sportsbook offerings, capturing users interested in multiple gaming verticals.
- Mobile Gaming Interest Predicts Conversion Quality. Users engaged with Mobile Gaming content showed higher comfort with app-based crypto transactions, improving deposit completion rates and user experience.
- Behavioral Segmentation Maintains Sustainable ROAS. Precise targeting of gambling-focused audiences delivered 7.67x return while scaling to 1,300+ player acquisitions, validating the efficiency of behavioral segmentation.
- Crypto-Native Messaging Resonates with Target Audience. Creative assets emphasizing crypto rewards and seamless blockchain transactions achieved 1.34% CTR, demonstrating effective audience alignment and messaging strategy.
Success Stories
What success looks like
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Blockchain-Ads Campaign Setup and Verification
Direct personalized onboarding
