CBDfx Case Study
Leveraged compliant health and wellness targeting to drive CBD product sales through regulatory-approved messaging and age-verified audience segmentation.
Campaign Overview
CBDfx, a premium CBD wellness brand, launched a comprehensive, compliant customer acquisition campaign to reach health-conscious consumers seeking quality CBD products. With a $1.638M campaign budget over 120 days, the campaign navigated complex regulatory requirements while targeting wellness enthusiasts across legal CBD markets.
Strategy
The compliance-focused acquisition strategy encompassed:
- Created Custom Audience Segment: Targeted website visitors through pixels and leveraged 1st Party Audiences targeting wellness-conscious consumers researching natural health alternatives.
- Compliance Strategy: Implemented mandatory age verification and regulatory adherence across all advertising campaigns.
- Educational Content Strategy: Developed comprehensive information about CBD benefits, dosage guidelines, and premium manufacturing processes.
Results
- New Customers: 42,000 compliant CBD product purchasers
- Total Sales Revenue: $6,720,000 in regulated CBD product sales
- Average Order Value: $160 per customer lifetime value
- Impressions: 89.4 million across health and wellness platforms
- Click-Through Rate: 3.8% across regulated CBD campaigns
Execution
Why it Worked
- Custom Audience Targeting: General Subscribers and 1st Party Audiences provided compliant reach while maintaining regulatory standards.
- Compliance-First Strategy: 100% regulatory adherence ensured sustainable advertising without platform violations or regulatory issues.
- Educational Content Focus: Emphasizing product quality and lab testing built trust with cautious consumers in regulated markets.
- Age-Verified Precision: Custom segment targeting ensured qualified adult reach, resulting in high-intent acquisition and retention.
Insights & Learnings
CBDfx's campaign demonstrates compliant advertising effectiveness through specialized wellness targeting in regulated markets. The campaign achieved exceptional customer acquisition while maintaining strict regulatory standards through compliance-focused approaches. This success proves regulated CBD brands can drive sustainable scale and revenue growth.
Success Stories
What success looks like
42,000
New Buyers
42,000 new buyers | $39 CPA | 6.3× ROAS. “Acquired 42,000 compliant CBD customers at scale.”
120,000
Active Subscribers
120,000 active subscribers | $65 cost per subscriber | 11.2× return"Scaled premium subscribers globally while meeting regional compliance rules."
$58M+
In Alcohol Sales
$58M+ in alcohol sales | 9 Tier 1 markets | 7.8× return “Launched campaigns across Europe with age-gated targeting and consistent ROI.”
95,000
New Customers
95,000 new customers | $44 CPA | 5.9× return “Onboarded buyers for tobacco alternatives across APAC with compliant targeting.”
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