OnlyFans Case Study
Leveraged age-verified premium content audiences and regional compliance targeting to drive subscription conversions while maintaining strict advertising standards across global markets.
Campaign Overview
OnlyFans, the leading subscription-based social media platform, launched a comprehensive global subscriber acquisition campaign to expand their creator economy while maintaining strict regulatory compliance. With a $7.8M campaign budget over 90 days, the campaign targeted adult audiences across multiple jurisdictions with varying content regulations.
Strategy
OnlyFans leveraged Blockchain-Ads to expand their subscriber base across global markets while maintaining strict regulatory compliance standards.
- Adult Content Targeting: Utilized Adult Streaming, Adult Content, and Webcam tippers targeting to reach verified users actively seeking premium adult entertainment platforms
- Age-Verified Compliance: Implemented Adult eCommerce and Webcam Tokens audiences, ensuring campaigns reached only qualified adult users while maintaining platform advertising standards
- Geographic Compliance Management: Deployed campaigns across regions with Adult Content and Adult Streaming targeting to respect local advertising regulations and content restrictions
- Premium Subscription Messaging: Positioned creator support through Adult Streaming segments to communicate platform benefits without explicit content while emphasizing subscription value
Results
- New Subscribers: 120,000
- Subscription Revenue: $7,800,000
Execution
- Compliant Adult Targeting: Reaching Adult Content and Adult Streaming audiences ensured qualified subscribers familiar with premium content platforms while maintaining advertising compliance standards
- Age-Verified Precision: Utilizing Interactive Content and Adult eCommerce segments guaranteed campaigns reached only verified adult users reducing compliance risks and improving conversion rates
- Global Content Adaptation: Tailoring Adult Streaming campaigns for regional content preferences and regulatory requirements resulted in strong subscriber engagement across international markets
Insights & Learnings
OnlyFans' global subscriber acquisition campaign showcases adult content platform success through precision Blockchain-Ads audience targeting and regulatory compliance strategies. The combination of Adult Content, Adult Streaming, and Interactive Content segments enabled exceptional subscriber acquisition while maintaining advertising standards across international markets. This approach demonstrates how regulated adult platforms achieve sustainable growth through compliant targeting strategies that respect both platform restrictions and regional advertising regulations.
Success Stories
What success looks like
42,000
New Buyers
42,000 new buyers | $39 CPA | 6.3× ROAS. “Acquired 42,000 compliant CBD customers at scale.”
120,000
Active Subscribers
120,000 active subscribers | $65 cost per subscriber | 11.2× return"Scaled premium subscribers globally while meeting regional compliance rules."
$58M+
In Alcohol Sales
$58M+ in alcohol sales | 9 Tier 1 markets | 7.8× return “Launched campaigns across Europe with age-gated targeting and consistent ROI.”
95,000
New Customers
95,000 new customers | $44 CPA | 5.9× return “Onboarded buyers for tobacco alternatives across APAC with compliant targeting.”
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