CBDfx
CASE STUDY
CBDfx案例研究
42,000
新客户
$6.72M
销售收入
$39
获客成本
6.3x
广告支出回报
Company
CBDfx
Campaign Type
用户获取
Industry
大麻二酚 (CBD)
Case Timeline
120天
Strategy
利用符合规定的健康与康养定向，通过经监管机构批准的信息传递和年龄验证的受众细分来推动CBD产品销售。
活动概述
CBDfx是一个高端CBD康养品牌，推出了一项全面且符合规定的客户获取活动，以接触寻求优质CBD产品的健康意识消费者。在120天内以163.8万美元的活动预算，该活动在复杂的监管要求中导航，同时针对合法CBD市场中的康养爱好者。
策略
以合规为中心的获取策略包括：
- 创建定制受众细分：通过像素定向网站访问者，并利用第一方受众定向研究自然健康替代品的康养意识消费者。
- 合规策略：在所有广告活动中实施强制性年龄验证和监管遵守。
- 教育内容策略：开发关于CBD益处、剂量指南和高端制造过程的全面信息。
Results
- 新客户：42,000名符合规定的CBD产品购买者
- 总销售收入：受监管CBD产品销售额达6,720,000美元
- 平均订单价值：客户生命周期价值160美元
- 曝光次数：在健康与康养平台上达8,940万次
- 点击率：受监管CBD活动中为3.8%
Why It Worked
成功原因
- 定制受众定向：一般订阅者和第一方受众在维持监管标准的同时提供了符合规定的覆盖范围。
- 合规优先策略：100%遵守监管规定确保了可持续的广告，没有平台违规或监管问题。
- 教育内容为主：强调产品质量和实验室测试建立了与受监管市场中谨慎消费者的信任。
- 年龄验证精准度：定制细分定向确保了合格成年人的覆盖，导致高意向的获取和留存。
Conclusion
CBDfx的活动通过在受监管市场中专业化的康养定向，证明了符合规定广告的有效性。该活动通过以合规为中心的方法，在保持严格监管标准的同时实现了卓越的客户获取。这一成功证明，受监管的CBD品牌可以推动可持续的规模和收入增长。
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