BitFortune

BitFortune needed to acquire crypto-depositing players at scale across global markets while navigating platform restrictions and identifying the audience segments most predisposed to casino wagering. But this was difficult as they faced the following challenges:

• Platform restrictions. Google and Meta prohibit crypto-casino advertising across BitFortune's primary markets.
• Audience fit. Reaching players with both crypto fluency and casino intent required behavioural targeting unavailable on standard networks.
• Geo efficiency. Identifying and scaling the highest-converting markets required structured testing across phases.
• Creative and format finding. BitFortune needed to establish which ad formats, audience segments, and creative angles drove the lowest cost per deposit before committing budget at scale.

Mainstream platforms were unavailable. Furthermore, standard performance networks lacked the audience depth to reach users who were both crypto-active and receptive to casino wagering.

Blockchain-Ads offered a specific capability that no other platform could replicate.

• Degen wallet targeting. BCA's on-chain Degen segment identifies wallets with high-frequency speculative trading behaviour. These users already operate in a risk-on mindset, making them the highest-intent casino audience available on any ad network.
• Emerging market reach. Flux Campaigns gave BitFortune compliant programmatic access to Brazil and other high-growth crypto markets where mainstream ad inventory is thin.
• Full-funnel format stack. Display, native, video, pop, and Flux Campaign formats ran across the same platform, enabling BitFortune to move users from awareness to deposit within a single campaign infrastructure.

• CPA reduced by 65%, from $380 to $131.39.
• 2,685 total conversions delivered across FTDs and sign-ups (+187%  Conversion Growth from phase 1).
• Impressions: 45M+ delivered across global markets.
• CTR: 0.50% blended across all formats.
• CPC: $1.58 across 223K+ clicks.

The objective was brand awareness and audience discovery across a broad worldwide footprint. Display creatives ran using abstract crypto-casino motion graphics and coin-based visuals to build brand recall among crypto-active audiences. Sign-up and VIP transfer campaigns ran in parallel to seed the retargeting pool. No conversion optimisation was applied at this stage.

FTD-optimised display campaigns were launched across worldwide, North America, and non-blocked country segments. Furthermore, a sports-audience campaign was ran in North America using lifestyle and casino-energy creatives to test celebrity-adjacent positioning. 

The Degen Ads campaign launched targeting on-chain wallets with verified speculative trading behaviour, and it became the volume anchor of the entire phase, driving 1,321 conversions at a $116.89 CPA. North America yielded high CPAs above $300 and was scaled back. Brazil emerged as a high-converting market via Flux Campaign.

The campaign consolidated spend into the highest-converting segments identified in Phase 2. Retargeting sequences ran against users who had engaged but not deposited, using the best-performing display creatives from the FTD and Rick Ross campaigns. Pop and video formats were introduced to extend reach within proven geos. Brazil and the high-performing country cluster scaled via Flux Campaign. CPA reached $131.39 across 2,685 total conversions.