Binance_v2

4,600

Total Conversions

$494,000+

Transaction Volume

$25,000

Ad Spend

19.78x

Return on Ad Spend

Company

Binance

Industry

CEX

Duration

30 Days

Budget

$25,000

Objective

Binance aimed to penetrate APAC markets by acquiring high-value crypto traders. The campaign focused on experienced users with proven trading activity and substantial portfolio balances.

Campaign Overview

Binance is a leading cryptocurrency exchange trusted by millions of traders globally. With established dominance in Western markets, the platform sought to expand its user base in the Asia-Pacific region, specifically targeting high-value traders in Middle East, Southeast Asia, and Eastern Asia markets.

The campaign ran for 30 days with a total ad spend of $25,000, focusing on user acquisition through precision targeting and continuous optimization.

Challenges & Objectives

Problem / Context: Despite strong brand recognition globally, Binance faced challenges penetrating competitive APAC markets where local exchanges held significant market share. The platform needed to attract experienced, high-value traders who could generate meaningful transaction volume, not just casual signups.

Campaign Goal: Acquire 3,000+ qualified traders generating $300,000+ in transaction volume within 30 days, achieving at least 10x ROAS through targeted wallet-based advertising.

KPIs:

New trader signups
Transaction volume per user
Return on ad spend (ROAS)
Cost per acquisition (CPA)

Campaign Objectives:

Drive high-quality trader signups with proven crypto transaction history
Target users actively engaged in perpetual trading and derivatives
Maximize transaction volume per acquired user
Achieve cost-effective acquisition (CPA below $10)
Establish market presence in key APAC regions

Results

Metric	Target	Achieved	Δ vs Target
New Traders	3,000	4,600	+53%
Transaction Volume	$300,000	$494,000+	+65%
ROAS	10x	19.78x	+98%
CPA	<$10	$5.43	-46%

No items found.

Inactive-State

Active State

Why It Worked

Execution

1. Precision Wallet Targeting

Targeted Active Wallets with verified on-chain transaction history, achieving 4,600 qualified signups at $5.43 CPA
Focused on Perpetual Traders experienced in derivatives, generating average $107 transaction volume per user
Layered Investing + Forex & Trading interest categories to reach high-intent audiences

2. Geographic Market Concentration

Concentrated $25,000 budget across Middle East, Southeast Asia, and Eastern Asia, achieving 53% higher acquisition than projected
Targeted markets with high crypto adoption and lower local exchange dominance for competitive advantage

3. Continuous Performance Optimization

Daily monitoring and budget reallocation based on regional conversion rates, maintaining sub-$10 CPA throughout campaign
A/B tested creative assets across audience segments, optimizing for 19.78x ROAS—nearly double the 10x target

Launch Similar Campaign

Conclusion

Wallet-based targeting delivers superior quality over broad reach. By focusing exclusively on Active Wallets and Perpetual Traders, the campaign achieved a 19.78x ROAS—nearly double the 10x target—demonstrating that precision targeting of proven crypto users dramatically outperforms volume-based approaches.
Geographic concentration maximizes market penetration efficiency. Focusing the $25,000 budget across three specific APAC regions rather than global distribution resulted in 53% higher trader acquisition than projected, proving that concentrated regional strategies drive faster market establishment.
Experience level directly correlates with transaction volume. Targeting Perpetual Traders specifically (users familiar with derivatives and leverage) generated $494K+ in volume from just 4,600 users—an average of $107 per trader—validating the hypothesis that experienced users create outsized platform value.
Low CPA ($5.43) enables aggressive scaling opportunities. Achieving less than half the target CPA creates significant headroom for budget expansion while maintaining profitability, suggesting the campaign could scale 3-5× without material efficiency loss.