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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Wallet Targeting Definition
Wallet targeting is an advertising strategy that identifies users with cryptocurrency wallets or blockchain activity to deliver personalized ads. It leverages on-chain data for targeting in Web3 and crypto-focused marketing efforts.
How Wallet Targeting Works
- Blockchain data identifies wallet addresses with relevant activity.
- Marketers target users based on wallet holdings or transactions.
- Ads can appear in Web3 apps, NFT platforms, or traditional channels.
- Ensures relevance for crypto, NFT, or DeFi campaigns.
Example of Wallet Targeting
A DeFi platform targets Ethereum wallet holders who have interacted with staking apps in the past 30 days.
Why Wallet Targeting Matters in Advertising
- Enables precise targeting in crypto and Web3 communities
- Reaches financially engaged, tech-savvy audiences
- Supports privacy-friendly, decentralized data usage
- Essential for Web3, NFT, and blockchain-focused marketing
