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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Above The Fold (ATF) Definition
"Above The Fold" is a web design and advertising term that describes the section of a webpage visible to users without scrolling. Originally from newspaper publishing, it now refers to prime digital real estate for ads, CTAs, and key content, impacting visibility and engagement.
How Above The Fold Works
- The "fold" line depends on screen size and device (desktop, tablet, mobile).
- Ads placed above the fold typically receive higher viewability rates.
- Web developers use CSS and responsive design to optimize above-the-fold content.
- Platforms often charge premium rates for above-the-fold ad placements.
Example of Above The Fold
A display banner placed at the top of a news site homepage appears above the fold, visible immediately as the page loads.
Why Above The Fold Matters in Advertising
- Increases ad viewability and click-through potential
- Maximizes immediate user attention
- Often correlates with higher ad pricing and performance
- Critical for campaign ROI, especially in display and programmatic ads
