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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Ad Tech Definition
Ad Tech, short for Advertising Technology, encompasses the platforms, software, and systems that facilitate the buying, selling, targeting, and measurement of digital ads. It includes tools like DSPs, SSPs, ad servers, data management platforms (DMPs), and analytics solutions.
How Ad Tech Works
- Advertisers use demand-side platforms (DSPs) to purchase ad inventory.
- Publishers connect through supply-side platforms (SSPs).
- Ad servers deliver and track ads in real-time.
- Data platforms and analytics tools optimize targeting and performance.
Example of Ad Tech
A programmatic ad campaign uses The Trade Desk (DSP) to purchase inventory, Google Ad Manager (ad server) to deliver creatives, and a DMP to refine audience segments.
Why Ad Tech Matters in Advertising
- Automates complex ad buying and delivery processes
- Enhances targeting, measurement, and optimization
- Supports real-time bidding and dynamic creative delivery
- Drives scalable, efficient, and high-performing digital campaigns
