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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Ad Server Definition
An ad server is a software platform that stores ad creatives, delivers them to users, and collects performance data. It enables advertisers and publishers to manage campaigns, rotate creatives, and analyze results in real time.
How Ad Server Works
- Advertisers upload creatives and set campaign parameters in the ad server.
- When a user visits a site or app, the ad server selects and delivers the appropriate ad.
- It tracks impressions, clicks, and other performance metrics.
- Data reports inform optimizations and future campaign decisions.
Example of Ad Server
Google Ad Manager serves ads to publishers' websites, controls delivery, and provides detailed performance analytics.
Why Ad Server Matters in Advertising
- Centralizes ad delivery and campaign management
- Provides accurate tracking for impressions, clicks, and conversions
- Enables creative testing and targeting adjustments
- Enhances campaign efficiency, accountability, and ROI
