Heading
- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Ad Inventory Definition
Ad inventory refers to the quantity of ad spaces available on a publisher's properties (websites, apps, video platforms) for sale to advertisers. It includes display placements, video slots, native content spaces, and more, forming the foundation of digital advertising supply.
How Ad Inventory Works
- Publishers allocate space for ads across their properties.
- Inventory is sold directly or via programmatic exchanges (SSPs, ad networks).
- Advertisers bid for inventory based on targeting, audience, and placement value.
- Inventory is categorized by format, placement, device, and audience reach.
Example of Ad Inventory
A news website offers ad inventory, including banner slots, sidebar placements, and video pre-roll ads, monetized through programmatic platforms.
Why Ad Inventory Matters in Advertising
- Determines available ad space for campaigns
- Influences campaign scale, reach, and targeting options
- Premium inventory (e.g., above-the-fold) commands higher rates
- Efficient inventory management maximizes publisher revenue and advertiser ROI
