Xodex
CASE STUDY
代币价格在30天内上涨600% | 60天内有1,000多名新代币持有者
6x
代币价格在 30 天内上涨
1,000+
60 天以上的新代币持有者
90 天
竞选时长
40,000 美元
广告支出
Company
Xodex
Campaign Type
代币用户获取
Industry
第 1 层区块链
Case Timeline
90 天
Strategy
以竞争对手为目标的钱包广告、A/B测试和规模覆盖面推动了6倍的代币增长和1万多名持有者。
Xodex是一个正在崛起的第1层区块链,它消除了汽油费,交易速度快如闪电。为了利用竞争对手的势头,特别是币安智能链、以太坊、Near和其他类似L1的增长,xodex与区块链广告合作,以吸引新的代币持有者并提高代币的整体市场价值。
目标/活动概述
Xodex的主要目标是吸引高价值代币持有者,同时在设定的时间范围内提高其代币价格。竞选活动的目标是 90 天 广告支出为 40,000 美元,专注于基于钱包的定位,以确保仅覆盖最相关的受众。
该战略
- 竞争对手钱包定位:该团队确定了类似L1的投资者和代币持有者,例如币安智能链、以太坊和Algorand。
- 创意和登陆页面 A/B 测试:测试了多个着陆页和广告素材,以降低每次收购成本 (CPA) 并最大限度地提高转化率。
- 出版商覆盖面广: 竞选活动已全面展开 10,000 多家出版商 在区块链广告网络中,扩大知名度和用户参与度。
Results
- 6x 代币价格增长(30 天)
- 1,000 多名新的高价值代币持有者(60 天)
这些结果突显了Xodex的价值主张——零汽油费和快速交易——将该项目定位为已经活跃在加密领域的用户的有吸引力的投资选择。
Why It Worked
- 基于钱包的精准定位 确保将每一美元广告都花在已经证明可以投资类似项目的受众身上。
- 创造性实验 简化了用户旅程,从而提高了转化率和更低的每次转化费用。
Conclusion
通过利用区块链广告独特的基于钱包的定位和广泛的发布商网络,Xodex成功引进了 1,000 多名新持有者 在实现目标的同时 6x 代币价格上涨——全部在一段时间内 90 天 竞选窗口。该案例凸显了战略定位如何与及时的市场机会相结合,快速扩大区块链项目的用户群和市场价值。
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